The Do’s and Don’ts of Cross-Posting on Social Media

Jul 29

Master cross-posting Tips for Instagram, TikTok, LinkedIn ♡

The do's and don'ts of cross posting on social media includes tailoring content, hashtags, optimizing and recycling content, prioritizing etiquette, platform features, limiting automation, and avoiding spam.

Having a strong social media presence is crucial, but managing Instagram, TikTok and LinkedIn simultaneously can feel like you’re in a heist trying to pull off multiple jobs at once. The good news? Cross-posting on social media can be your masterplan, saving you time and energy. The not-so-good news? There are some traps to avoid to prevent reduced reach and visibility.

Let’s dive into the dos and don’ts of cross-posting, so your content can shine on every platform.

The Dos of Cross-Posting on Social Media

#1. Do Tailor Your Content For Each Platform

To master the basics on cross-posting on social media, think of each platform as a different customer with unique wants and needs.

For example, Instagram loves visually appealing posts while TikTok likes snappy, funny videos. LinkedIn prefers professional content.

Adjust your tone and style to fit each audience.

Tailor your content for each platform when cross-posting on social media.

#2. Do Use Platform-Specific Hashtags

We know, we know – a hashtag might seem like a millennial relic, but they’re a fantastic way to boost your reach. But hashtags aren’t universal and one of the biggest mistakes businesses make is overusing them.

Take the time to research trending hashtags for your platform. For example, Milk Makeup uses specific hashtags based on each social media platform. On Instagram, the brand’s tagline #LiveYourLook is most used while TikTok is product-specific such as #HydroGrip and #JellyPrimer. LinkedIn focuses on the business aspect with #BeautyInnovation and #AwardWinning.

Customizing your hashtags will help you reach your desired audience and expand your reach

Do use platform specific hashtags when cross posting on social media. This photo shows the difference between hashtags on Tiktok and Instagram.

#3. Do Optimize for Different Formats

This one is simple – make sure your content fits each platform’s format to keep your posts looking sharp and professional. For example, Instagram uses square images, TikTok has vertical videos and LinkedIn prefers images and articles.

It sounds like a no-brainer but you’d be surprised at how many businesses think copy and paste = cross-posting on social media. Visual appeal is an important factor on social media and shows your audience that you’re thoughtful and engaged.

When cross posting on social media, optimize for different formats. This photo shows posts optimized for Instagram, Facebook, and TikTok.

#4. Do Recycle Content Creatively

Running a business and cross-posting on social media can be time-consuming, especially if you’re doing it yourself. So if you have to reuse and repurpose content, do it creatively. It's as simple as turning an Instagram carousel into a TikTok slideshow or expanding a LinkedIn post to a full article.

Work smarter, not harder.

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The Don'ts of Cross-Posting on Social Media

#1. Don’t Ignore Platform Etiquette

No two platforms are the same – so what’s acceptable on TikTok might not fly on LinkedIn. Make sure your content aligns with the platform’s code of conduct. For example, we all love dance challenges or the Duolingo owl, but leave that on TikTok where it thrives.

On LinkedIn, share your business updates, comment on industry news and interact with your peers. Customize your approach so you don’t alienate your audience or get in trouble with the platform.

When cross posting on social, don't ignore platform etiquette. Think before you post!

#2. Don’t Ignore Platform-Specific Features

Each social media platform has unique features — like Reels on Instagram, Showcase on LinkedIn and Duets on TikTok. To connect with your audience, tailor your content to fit the vibe and style of each platform.

Use Reels to share fun, short videos that captures your brand’s personality and appeals to Instagram’s visually-driven audience. Showcase is a perfect way to connect with LinkedIn’s career-focused users. Use Duets on TikTok to interact with your audience one-on-one!

Don't ignore platform specific features when cross posting to maximize engagement.

#3. Don’t Automate Everything

While automation tools are useful, don’t always rely on them while cross-posting on social media. Personalizing your content and interactions to a growing audience will keep it authentic and increase consumer experience. Your followers are smart and people can tell when you’re on autopilot. Remember, no one likes feeling like they’re talking to a robot.

Don't automate everything when cross posting. You'll miss out on some key features! Social Media Today recently blogged about how Instagram is cracking down on bots with a new review system.

#4. Don’t Spam Your Audience

Avoid posting too frequently and risk overwhelming and annoying your audience. Instead, stick to a consistent posting schedule. Remember, quality over quantity – always. No one likes a social media spammer including the platforms you use.

Social media sites are always on the hunt for spam accounts so it's best to avoid getting reported or removed.

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Boost Your Brand’s Online Impact

Cross-posting on social media doesn’t have to be a headache. By following these dos and don’ts, you can ensure your content shines on Instagram, TikTok, and LinkedIn. Remember, each platform is a different way to showcase and highlight your business!

Ready to take your social media game to the next level? At Soctt Social, a boutique social media marketing agency based in sunny Phoenix, Arizona, we specialize in helping small and medium-sized businesses like yours thrive online. Contact us today to see how we can elevate your social media presence and drive real results.