8 Scottsdale Social Media Marketing Tips for small business
For the snowbirds, desert dwellers, and everyone in between. ♡
Arizona might not be the center of the universe, but Scottsdale should be at the heart of your social media strategy!
A near perfect blend of luxury, culture and nature, Scottsdale is a goldmine for small business! Whether its retirees, local college students, or bachelorette parties, the city attracts a diverse crowd of residents and visitors. The challenge? Businesses need a killer social media presence to stand out and attract all possible customers.
But fear not. Today, we’re diving into 8 Scottsdale social media marketing tips for small business ↓
8 Scottsdale Social Media Marketing Tips
#1 Engage Retirees with Wellness and Leisure Content
Scottsdale is a hotspot for retirees with great weather, golf courses, and luxury amenities. Create engaging content that highlights all the fantastic wellness activities available! Think yoga classes, indulgent spa treatments, and relaxed golf outings. Share testimonials from retirees enjoying wellness activities.
And don't forget to use Facebook in your Scottsdale social media marketing strategy. It's perfect for connecting with the older crowd who will truly appreciate what Scottsdale has to offer!
#2 Appeal to Students with Trendy Spots and Events
College students from ASU and Grand Canyon University are always on the hunt for places to study or kick back. Get creative on Instagram and TikTok and create reels of cafes, study-friendly spots, and local nightlife. Be sure to highlight special events, student discounts, and exclusive offers to grab their attention.
Don’t forget to partner with local influencers who already have a pre-gathered audience to really boost your reach and credibility.
#3 Attract Bachelorette Parties with Fun and Glamorous Experiences
Scottsdale is the ultimate destination for bachelorette parties – if you’ve walked around on a Saturday night, you know what we’re talking about! And how can we blame them, Old Town offers everything from luxury spas to a vibrant nightlife. Create visually stunning content on Instagram and Pinterest to show off glamorous experiences like rooftop bars, pool parties, and unique bachelorette-friendly activities.
Create itineraries, checklists, and must-have photo ops that can be reposted and shared among friend groups. Encourage bachelorette groups to tag your business and share their memories on social media.
Some of the best sites to find things to do are:
#4 Appeal to Tourists with Local Attractions and Hidden Gems
Tourists love Scottsdale’s cultural sites, outdoor adventures, and luxury resorts! Craft engaging content that highlights must-visit spots like Old Town Scottsdale, Taliesin West, and McDowell Sonoran Preserve. Share insider tips and hidden gems that tourists won’t find in their guidebooks. Use high-quality images and videos on Instagram and Facebook to capture the beauty and excitement of Scottsdale.
#5 Highlight Family-Friendly Activities and Events
Scottsdale is perfect for families, with activities for both kids and parents! Share exciting content about family-oriented events, attractions, and dining options. Use Facebook and Instagram to spotlight kid-friendly museums, beautiful parks, and fun seasonal events like holiday festivals. Make sure to include practical information for families in your Scottsdale social media marketing tactics. Include details like stroller-friendly spots and family discounts, to make their visit convenient.
Some of our favorite websites to find family-friendly Scottsdale spots are:
Experience Scottsdale: https://www.experiencescottsdale.com/
Things to do in Scottsdale with Kids: https://www.tripadvisor.com/Attractions-g31350-Activities-zft11306-Scottsdale_Arizona.html
Fabulous Arizona on Instagram: https://www.instagram.com/fabulousarizona/?hl=en
#6 Promote Outdoor Adventures to Nature Enthusiasts
Scottsdale’s desert landscapes are perfect for outdoor lovers! Create content that highlights the best hiking trails, biking routes, and outdoor adventures. Use Instagram and YouTube to share visuals of sunrise hikes, wildlife encounters, and scenic vistas that will leave everyone in awe. Provide information on trail conditions, safety tips, and equipment rentals to make sure everyone has a safe and enjoyable experience. Engaging with local outdoor clubs and influencers will help us reach even more nature lovers.
#7 Foster a Sense of Community Among Young Professionals
Scottsdale attracts a lot of young professionals interested in networking, career opportunities, and upscale living. Use professional sites like LinkedIn to promote networking events, professional development workshops, and luxury apartments. Share success stories of young entrepreneurs and professionals in Scottsdale. Highlight trendy coworking spaces, chic bars, and fine dining establishments that cater to this demographic.
#8 Leverage Seasonal Trends and Events
Scottsdale’s seasonal calendar is filled with events that appeal to different demographics. From spring training for baseball fans to holiday lights festivals, there’s always something happening. Plan your content around these events to maximize engagement. Use Twitter and Instagram to provide live updates, event highlights, and exclusive offers. Encourage user-generated content through hashtags and contests to boost your Scottsdale social media marketing strategy.
…and that’s the tea
These eight Scottsdale social media marketing tips highlight the magic of creativity and storytelling in connecting with diverse audiences. At Scott Social, we’re inspired by these innovative strategies that foster genuine connections and drive meaningful engagement. Whether you're targeting retirees with wellness content, captivating college students with trendy spots, or showcasing the ultimate bachelorette experiences, we know how to make your brand shine. Ready to create standout moments and unforgettable connections? Let’s chat at Scott Social and craft your next viral success together!
WRITTEN BY:
Sneha KC
Social Media Intern