15 Scroll-Stopping Esthetician Instagram Post Ideas
Transform your feed from tumbleweed territory to engagement paradise✨
Let’s be real - your Instagram feed might be prettier than a fresh set of lash extensions, but if your engagement is flatter than a failed soufflé, what’s even the point? Stop posting into the void. Your skincare wizardry deserves an audience that’s actually hitting that heart button faster than they can say “hyaluronic acid.”
We’ve all been there - posting that perfect before-and-after facial transformation only to get three likes (and one’s from your mom). Your content deserves better! These scroll-stopping esthetician Instagram post ideas will have your potential clients sliding into your DMs faster than oil into open pores.
15 Esthetician Instagram Post Ideas That’ll Make Thumbs Stop Scrolling
1. The Dramatic Before & After
Show that glow-up! Post side-by-side comparisons of clients (with permission!) before and after your magical treatments. Nothing sells your skills faster than visual proof that you’re basically a skin whisperer✨
2. Skin Myth Busters
Drop those truth bombs about common skincare misconceptions that make professionals like you cringe. Your expertise shining through will position you as the go-to authority. This esthetician Instagram post idea will have your engagement glowing up in no time!
3. “What’s In My Kit” Reveal
People are NOSY (in the best way). They want to see the professional-grade products you swear by. Show off your professional toolkit and explain what each holy grail product does in this esthetician Instagram post idea.
4. Day-in-the-Life Time Lapse
Create a quick time-lapse of your day from setup to cleanup. People are fascinated by behind-the-scenes content, especially when it involves the magical transformation of skin!
5. Seasonal Skin Tips
With every season change, your followers’ skin is FREAKING OUT. Be their skin savior with targeted advice for the current weather conditions.
6. The Zoom-In Extraction
I know, I know - it sounds gross. But guess what? Those super close-up extraction videos are HYPNOTIC. People can’t look away! (Just keep it classy with a content warning for this esthetician Instagram post ideas).
7. Product Ingredient Decoder
Take a trending product, flip it over, and break down that ingredient list in terms people actually understand. Your followers will worship you for translating skincare hieroglyphics!
8. Client Question Spotlight
Share the questions you get asked DAILY and provide your expert answers in this esthetician Instagram post idea. This shows potential clients what concerns others have and positions you as the solution-provider.
9. Treatment Breakdown
Create a step-by-step post that breaks down exactly what happens during your signature treatment. Demystify the process for nervous first-timers with this esthetician instagram post idea. This is @lunabeauty.destin’s Signature Facial.
10. Trending Skincare Debate
Take a hot skincare controversy (Slugging? Double cleansing? Facial tools?) and give your professional take with evidence to back it up.
11. Quick Facial Massage Tutorial
Show a 30-second facial massage technique that followers can do at home. This gives value while subtly reminding them that your professional touch is even better!
12. “Ask Me Anything” Results
Host an AMA in your stories, then compile the best questions and your answers into a carousel post that addresses common skin concerns. Here are some great social media questions to get the convo started!
13. Product Empties & Honest Reviews
Show products you’ve used to the last drop (both professional and personal favorites) and give brutally honest reviews. People trust recommendations from someone who actually finished the product!
14. Client Transformation Series
Feature a client’s skin journey over multiple sessions. The long-term results showcase your expertise and the importance of consistency. This incredible client transformation comes from @flawlesskinandlashes
15. Behind-the-Treatment Secrets
Reveal something surprising about a popular treatment that most clients don’t know. This insider knowledge is irresistibly clickable! This easy and effective cleansing treatment is done by @sofiepavittface
Begin The Glow Up
Ready to transform your Instagram from crickets to clients? Don’t just screenshot these ideas - put them into action! Your dream clients are scrolling right now, waiting for content that makes them think, “THIS is the esthetician I need in my life!”
Want to make your esthetician practice the moment on social media? Let’s chat! Slide into our DMs or hit us up at Scott Social. Your social media glow-up starts here!💫
GET INSPIRED WITH THESE NEW IDEAS↓
WRITTEN BY:
Jessica Sykes
Intern