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How Influencer Marketing Works—And How To Measure Success
What do influencers even do, and how do you measure influencer marketing campaign success? We're covering how influencer marketing works as quickly as you can buy the Alix Earle light.
How To Find the Best Instagram Marketing Agency
Your brand could thrive on Instagram with the right support. Here are our tips on how to find the best Instagram marketing agency.
Why Is Social Media Important for Business?
Businesses across industries are riding the wave of digital connectivity. Read more to answer your most burning question, why is social media important for business?
NEW FEATURE: How To Add Polls to Instagram Captions
NEW feature alert! We're breaking down everything you need for knowing how to add polls to Instagram captions.
Be Honest: Does Influencer Marketing Increase Sales, Actually?
Does influencer marketing actually increase sales? We're breaking down why the answer is "yes" and how you can utilize influencers to support your brand.
5 Steps to Social Media Marketing Arizona-Based Businesses
Move over, Dorothy. There's no place like Arizona. Check out these 5 steps to social media marketing Arizona based businesses!
5 Benefits of Working With a Boutique Marketing Agency
Take the debate out of who to work with. We’re breaking down the benefits of working with a boutique marketing agency so you can choose with confidence.
How To Use Influencer Marketing for Hotels
Influencer marketing is a game-changer for hotels. Here are some tools to help you level up your hotel’s influencer partnerships and online reach!
How To Create a Stand-Out Beauty Brand on Social Media
Social shopping is on the rise–is your brand keeping up with competition? Check out these tips for how your beauty brand can stand out on social media.
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.