How To Find the Best Instagram Marketing Agency
Follow these tips to find your brand’s new marketing BFF.
Just because you have an Instagram account doesn’t mean you know how to market a brand on the platform.
Now that you’ve recovered from that truth bomb, we should tell you why. Despite everyone’s general knowledge about Instagram and its best practices, Instagram marketing encompasses a broad scope of work that the average Instagram user might not be skilled in. Hiring an Instagram marketing agency can help take the pressure off of you and your team- especially if social media generally leaves you stumped.
Here are our tips on how to find the best Instagram marketing agency for your brand and how you can leverage your work together to harness social media domination!
Does My Brand Need Instagram Marketing to Stand Out?
Does the trash always take itself out? The answer here is a simple YES!
Over 200 million brands are on Instagram, utilizing it to boost engagement and build their brand awareness. And just because that number is high and might make you feel like a small fish in a large pond, that doesn’t mean you should hide your brand in the social media shadows.
Having a presence on social media is far better than the alternative of having none.
What Does Instagram Marketing Entail?
What to Look For in the Best Instagram Marketing Agency
#1- A “T-E-A-M” Team
If the agency that is touting itself as the “best Instagram marketing agency” is comprised solely of an account manager wearing all the hats — that’s red flag energy.
One person can be as well versed in different areas of marketing, but if an agency doesn’t have specific team members whose sole focus is in one area of marketing, the quality of the content they produce might not be so hot.
At Scott Social, our small but mighty team is made up of specialists in different fields. We have social media strategists, copywriters, graphic designers, video editors, and a creative director who focus on their area of expertise and nothing more. No social media managers creating paid ad campaigns and graphics over here!
#2- Proven Experience in Your Niche
You wouldn’t want a doctor flying your plane or a pilot operating on you. So why would you want to trust someone with your social media who has no proven body of work? Especially if your industry is highly specialized.
When vetting the best Instagram marketing agency for your brand, it’s important to assess their prior experience. You might want to meet with the agency owner to ask them your questions and gather if they have any knowledge about your industry.
Just because they haven’t worked with a brand in your industry before doesn’t mean they can’t produce great content for you, it just may take some assessment on your part.
#3- A Strong Portfolio or Case Studies
Social proof speaks louder than words! If an agency has a well-established portfolio on its website or additional case studies from past clients, this is a huge green flag!
Portfolios and case studies allow you to see with your own eyes the work an agency can compile for a brand, as well as proven results from their efforts. If their work clearly aligns with your vision and goals, you can rest easier knowing you can trust their team.
#4- Up to Date Strategies
Anyone who says you have to post every day and will die on that hill…is seriously disturbed. That, along with many other social media strategies of the past, are red flags you want to note when talking to a prospective Instagram marketing agency.
The “best” Instagram marketing agency should be up to date on the current social media landscape. This encompasses current social media strategies, trends, and best practices. If they can’t quickly and effectively answer your questions about what is happening on social media right now, they might hinder your brand’s growth.
#5- Communication and Boundaries
Your brand is like your baby. When you’re leaving it in the hands of someone else, you know you can call them and check in when you need to. Working with an Instagram marketing agency is no different.
Well, it is, in the sense that you can’t call them in the wee hours of the night.
But you still want to work with an agency that will keep you updated on your brand’s account, answer your questions, and collaborate with you to accomplish all your social media goals. If your agency is setting healthy boundaries with you, contrary to popular belief, this is a green flag!
We’re Your Green Flag T-E-A-M
If you’re looking for the best Instagram marketing agency, your search can officially end with Scott Social!
Our team of dedicated social media experts is hyper-focused on providing our clients with the utmost support and creative direction to help their social media accounts thrive.
The graphic designers? They design. The copywriters? They write. The video editors? They edit. No one is wearing a million hats, and that is to ensure your brand receives specialized and individualistic content. We don’t do general here.
Meet our team, check out our services, and let us give your Instagram account a 180 flip!
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
