How To Create a Stand-Out Beauty Brand on Social Media

Social shopping is on the rise, and for product-based businesses, this is the best news. And there’s no better place than social media to find your new favorite beauty brand. According to Zipdo.com, 81% of beauty enthusiasts are making purchases online.

Estée Lauder is already spending 75% of its marketing budget on collaborations with social influencers, so it might be time for your brand to make influential moves online.

The beauty market is competitive, so it’s essential to understand how your beauty brand can stand out on social media. Let’s get into it.

How Your Beauty Brand Can Stand Out on Social Media

#1. Create Visually Compelling Content

Social media has given brands and creators many tools to create visually stunning content. Because of this, brands are constantly leveling up and getting more innovative and creative with the content they create.

Investing in high-quality, eye-catching imagery and videos showcasing your products, their use, and their aesthetic will do wonders for your reach, reception, and sales.

#2. Utilize User-Generated Content (UGC)

Social media is in her influencer era, and your beauty brand should be. 62% of women follow beauty influencers on social media, and both old and young shoppers love a review or testimonial from a reliable source.

Whether through brand deals or appropriately sharing customer reviews, UGC builds trust and authenticity with your audience. Your satisfied customers are your best advocates!

#3. Amplify Diversity and Inclusivity

Your social media feed should reflect the diversity of the beauty industry. Embracing and celebrating diversity and inclusion in your social media marketing lets your audience know that they have the safety and community of your brand in the trying times we currently live in.

Your audience is full of people from different walks of life with different values. The presence you establish online should welcome them all in. It’s so empowering to look at a brand’s content and see yourself represented. You have the power to make people feel seen and appreciated in that way.

#4. Prioritize Customer Service

There’s nothing we all hate more than having to call up customer service and wait ages to hear from someone. Taking customer service into consideration on social media is one way your beauty brand can stand out online.

Try to engage with your audience and address questions or concerns promptly and efficiently. The better your customer service, the more you can foster a positive online reputation.

#5. Play Into Social Commerce

Social selling is quickly becoming the way of the world for brands, as more consumers than ever are turning to the Internet to shop. If you’ve got the best systems in place, this could be a fantastic development for your beauty brand.

Your brand can stand out on social media by leveraging e-commerce features on platforms like Instagram, Pinterest, and TikTok.

The easier you can make the purchasing process for your audience, the better. Create shoppable posts, allowing customers to shop directly from your posts and stories. (You know you’ve done it, so you know what we mean.)

Social commerce Instagram reels grid mockup

#6. Build a Community

Everyone loves to feel like they are part of something greater than they are. Many beauty brands use this notion to build a community on social media platforms. Your brand will stand out and create a loyal following by creating a sense of belonging on social media.

Brands like Benefit Cosmetics and Huda Beauty have created branded hashtags for customers to include on posts featuring their products. E.L.F also ran a campaign encouraging their customers to participate in challenges like the “#eyeslipface” challenge to get their community engaged.

Brands can also harness this sense of community by hosting Q&A sessions on lives, creating giveaways, and hosting other online or in-person events for influencers or community members.

Stand-Out Social Media Support

At Scott Social, we specialize in elevating e-commerce brands like your beauty brand on social media to: amplify their presence on social media, help them establish themselves as leaders in the beauty industry, and grow a loyal community.

If you're ready to take your beauty brand to the next level and create visually stunning content that performs equally as well, we’re your team.

Slide into our inbox today and get your audience stopping their scroll on your social media feed.