Why Is Social Media Important for Business?
Lacking a social presence could be hurting your business. 👀
Asking us why social media is important for business is like asking us why we ship Taylor and Travis.
The list could go on and on and on.
It’s 2024 people! Businesses across various industries are not just leveraging social media; they're riding the wave of digital connectivity to new heights. Want to keep up with the trends? Keep reading for your wake-up call. ⬇️
Do Businesses Really Rely on Social Media?
It should be no shock that the answer is a resounding YES.
According to Forbes, 77% of small businesses use social media to connect with their customers. In addition to building brand awareness (44%), a significant number of small businesses—41%—also depend on social media as a revenue driver.
Why Your Business Should Elevate Its Social Game
# 1. Attract Customers and Build Loyalty
When Shakespeare said, “All the world’s a stage,” do you think he knew TikTok was coming? Social media is a dynamic stage where businesses can showcase their personality, products, and services. It's not just about posting content; it's about engaging with your audience, attracting potential customers, and building lasting relationships.
Customer feedback on these platforms provides invaluable insights, helping businesses refine their offerings and create a community that is fueled by genuine connection.
# 2. Expand Market Reach
The beauty of social media lies in its global accessibility. Businesses can transcend geographical boundaries and tap into international markets with just a few clicks. Whether you're a local boutique or a multinational corporation, social media allows you to broaden your market reach and explore markets and audiences.
# 3. Develop Your Brand
Don’t get it twisted: Your brand is more than just a logo. It's an experience! Social media is the perfect canvas for your business to paint its brand story. Consistent branding across platforms helps create a memorable and recognizable identity because the whole point of this is for people to be able to find you with ease. By curating a cohesive online presence, businesses can establish trust and make a lasting impression on their audience.
# 4. Participate in the Creative Exchange
Social media is where ideas collide and evolve. Businesses can tap into this collective intelligence, engaging in conversations that spark innovation and drive improvements in their own brand and company culture. The exchange of ideas not only benefits individual businesses but also contributes to the overall evolution of industries!
Pro tip: One of the best places to start when planning a social media strategy? Your competitors! 👀
# 5. Talent Acquisition
We can almost guarantee that your next incredible new hire is out there somewhere on social media. In fact, they might already follow you and are waiting for that “hiring” post to go live! Platforms like LinkedIn have become powerful tools for talent acquisition. Businesses can connect with skilled professionals, showcase their company culture, and streamline the hiring process.
In the competitive landscape of recruitment, social media serves as a bridge between businesses and potential employees, fostering a network of talent.
# 6. Driving Traffic Through SEO
Social media is a direct avenue to divert traffic to your website. By strategically sharing content, businesses can direct interested users to explore their products or services further.
The internet is smart, y’all. Search engines take social signals into account when determining rankings. Active and engaging social media profiles contribute positively to a business's search engine optimization (SEO) efforts.
Social media posts that relied heavily on great SEO managed to have a higher engagement rate (30% increase), according to Hootsuite.
Don’t Fall Behind Your Competitors: Get Social 🦋
If your social media presence resembles that of a caterpillar sheltered in its cocoon, Scott Social is ready to help you spread your social wings and fly!
Having worked with diverse brands and businesses, our team of experts understands the pulse of social media trends and how they can help businesses stand out from their competitors. From hotels, real estate, e-commerce, and construction, we've brought life to social media pages across various industries in the Phoenix area and beyond.
Let's craft a social media feed that resonates with your audience and propels your brand to new heights, butterfly!
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
