What Do Influencer Marketing Agencies Do—And Why?
Have you ever scrolled through your FYP and thought, “How are these brands landing influencer partnerships left and right?” It’s probably because they are working with an influencer marketing agency. But what exactly do influencer marketing agencies do- and why?
In today's fast-paced digital landscape, influencer marketing has emerged as a powerful tool for businesses looking to connect with their target audience authentically.
How powerful are we talking?
In Influencer Marketing Hub’s 2023 Influencer Marketing Benchmark Report, they noted that influencer marketing has grown to be a 21.2 billion dollar industry. Yes, that’s a billion with a ‘B.’
61% of consumers trust influencer recommendations over the 38% that trust branded social media content. Over half of the brands working with influencers come from the e-commerce industry.
If you’re ready to get your e-commerce brand out there, it’s time to start thinking about influencer marketing. And we’re breaking down everything you need to know.
STATS TO KNOW
61% of consumers trust influencer recommendations over the 38% that trust branded social media content. Over half of the brands working with influencers come from the e-commerce industry.
What Do Influencer Marketing Agencies Do?
Identify Influencers
If research projects were never your thing, influencer research might not be, either. Enter an influencer marketing agency.
These agencies will identify suitable influencers for your brand. This involves thorough research to find individuals whose values, interests, and audience align with your product or service.
The goal is to connect with influencers who can authentically promote your brand to their engaged followers and, in turn, get people over to your page.
2. Create Influencer Marketing Campaigns
Crafting compelling influencer marketing campaigns is at the heart of what agencies (like ours) do. We work closely with influencers to develop creative and strategic campaigns that resonate with your target audience.
From brainstorming ideas to creating content calendars, we ensure every campaign is tailored to achieve your marketing objectives.
3. Managing Influencer Relationships
Building and nurturing relationships with influencers is a delicate art. Agencies are pivotal in ensuring smooth communication and collaboration between brands and influencers.
This includes negotiating contracts, setting expectations, and facilitating a positive working relationship to maximize campaign success.
4. Measure Campaign Effectiveness
In the world of influencer marketing, data is king. Influencer marketing agencies use analytics and metrics to evaluate the impact of brand campaigns.
From tracking engagement rates to monitoring conversions, this data-driven approach allows us to refine strategies and optimize future campaigns for better results.
Why Use An Influencer Marketing Agency?
Gain Expertise
Effective influencer marketing requires a deep understanding of the evolving digital landscape. And let’s face it- you can’t be an expert in every facet. Providing this expertise is part of what influencer marketing agencies do.
Agencies bring a wealth of experience and knowledge to the table, ensuring that your campaigns are creative and aligned with industry best practices and trends.
Use Your Time and Resources Wisely
As much as you might like to be, you literally cannot be in charge of every part of your business. Managing influencer campaigns can be time-consuming, especially for small businesses. It could really be a full-time job itself, and you can’t balance two full-time jobs, trust me.
Outsourcing this task to an agency frees up valuable time and resources, allowing you to focus on other aspects of your business and personal life. At the same time, you can relax knowing your influencer marketing is taken care of.
Increased ROI
Working with influencers is an investment for your business, and you want to see it work. When done right, influencer marketing can deliver a substantial return on investment (ROI).
Agencies have the experience and tools to maximize the impact of your campaigns, ultimately driving sales and boosting your bottom line.
How to Choose an Influencer Marketing Agency
#1. Industry Experience & Reputation
If you’re hiring an agency to increase results, you’ll want to find one with some experience.
Looking for an agency that has worked in your industry boosts their credibility. Experience in your niche ensures a deeper understanding of your target audience and the nuances of effective influencer marketing within your sector.
You can gauge their reputation by looking for client testimonials, case studies, and reviews to understand the agency's performance and client satisfaction. A strong reputation typically screams reliability and professionalism.
#2. Services
Now that you understand what influencer marketing agencies do and why, you must understand their services.
You may need some influencer marketing services rather than others, especially depending on the size of your brand. Before hiring an agency, consider their range of services.
Do they provide comprehensive influencer marketing solutions, from strategy development to campaign execution and measurement? Do they offer any flexibility in their packages?
#3. Budget
Like we said before, influencer marketing is an investment. Before diving into work with an agency, asses if your budget aligns with the agency's pricing structure.
Ensure their services are within your financial means while still delivering the required quality and expertise.
Looking for influencer marketing services? We’ve got you!
At Scott Social, we specialize in elevating and streamlining the social media process for small businesses- including influencer marketing!
We’ve worked with brands like Scrubs and Beyond, the largest retailer of healthcare apparel and accessories in the country, and HealthScope Labs, a company based out of Phoenix, Arizona, providing concierge blood draw experience across the Valley, and Americana Motor Hotels performing influencer research, managing influencer relationships, and streamlining influencer marketing campaigns.
If you're looking to start working with influencers, get in touch, and let’s explore how we can amplify your brand’s message through the power of influencer marketing!
WRITTEN BY:
Angela
Social Media Strategist + Copywriter
