Influencers have kind of been around… forever. Grab a notebook and strap in as we answer the age-old question: when did influencer marketing start?

Dearest Gentle Reader, hold onto your corsets because I’m about to spill the tea on the Nicola x SKIMS Campaign’s influencer marketing strategy– it’s magic.

What do influencers even do, and how do you measure influencer marketing campaign success? We're covering how influencer marketing works as quickly as you can buy the Alix Earle light.

Does influencer marketing actually increase sales? We're breaking down why the answer is "yes" and how you can utilize influencers to support your brand.

Influencer marketing is a game-changer for hotels. Here are some tools to help you level up your hotel’s influencer partnerships and online reach!

With influencer marketing taking over socials, knowing where to find influencers for your brand is key. Here are 5 easy ways to get started.

Influencer marketing is all the rage, but what do influencer marketing agencies do and why? From research and quality control, let’s dive in.