8 Out-of-the-Box Reel Ideas for Skincare Businesses
Do you feel stuck when brainstorming reel ideas for your skincare business?
Skincare and social media go together like chips and guac. Can you have one without the other? We don’t think so.
But how can your brand stand out from competitors when everyone plays to the same trends?
We’ve got 8 out-of-the-box reel ideas for skincare businesses to help your brand shine on.
Stats to Know
• Influencers control 60% of the beauty content on YouTube.
• 42% of beauty product buyers (aged 18-24) are inspired to buy beauty products through social media.
• 37% of shoppers find out about new cosmetic brands through social media ads.
• 66% of customers discover brands on social media through celebrity endorsements and bloggers.
Reel Ideas for Skincare Businesses
Get Ready with Me (GRWM) Videos
Not all GRWM videos are equal. While this trend has been on the rise and continues to harness popularity among many niches, it’s truly about how you make a get ready with me video individual.
No need to sit in front of the camera and talk, talk, talk. It’s about your products, so let them shine!
You can dress up a GRWM or dress it down! Take your audience through a step-by-step skincare routine as you prepare for a day at work or a fancy event. This is the perfect way to share popular products, techniques, and tips while showing how your products will fit right into the routine of your buyers.
No need to stop once you’re ready for the day! You can always add a sneak peek of how you use a product or two to freshen up during the day.
Another reel idea for a skincare business could be how the products help you go from your daytime routine to your nighttime routine.
2. Answering FAQs
Because the skincare space does hold a decent amount of competition, it can be challenging for customers to know why your product is worth trying out when put up against more “mainstream” brands. Answering FAQs as a reel is a fun way to engage and educate your audience.
Find a catchy trending song, pair it with some b-roll footage of your products, and flash through a few FAQs that you think are crucial for your audience to have answers to upfront.
And don’t feel tied to the FAQs that may already be on your site. If you constantly have the same questions in your DM’s, throw them in there too!
Not only does this position your brand as an authority, but it also shows that you care about your audience's needs.
3. Before and After Transformations
Skincare is all about transformation. You’re on a mission to improve people’s lives with your products, and if you’ve got the social proof you need to share it! Before and after transformations let your audience see your products’ effectiveness firsthand.
Seeing how others have benefited from using your products may just entice your audience to give them a try.
Plus, these before and after transformation videos allow you to share the personal stories of those impacted by your brand.
This is a great way to give a voice to your customers and build a community with deeper conversations about the impact of skin care.
4. Ingredient Explainers
You probably spent a TON of time figuring out exactly what to put into your skincare products, and it wasn’t all for nothing!
Sharing the science behind skincare products is a reel idea for a skincare business on the rise because people want to know what goes into the things they put in or on their bodies!
This lends itself to a few really fun reel ideas! You can create videos that break down critical ingredients in your products and their benefits. You could highlight ingredients traditionally in products like yours that you’ve skipped out on and why.
This educational content will help establish trust between you and your customers.
5. Skincare Routine How-To's
So many people online tout the “exact way” you should use skincare products. What’s fantastic is that your products aren’t just any old products. They’re yours, and the way to use them is unlike any other skincare routine.
In these reels, you can walk your audience through various skincare routines tailored to different skin types and concerns. Maybe you’ve got skincare bundles that work well together for different reasons!
There’s a lot of opportunity here to showcase different products and reach various people with varying needs.
Your customers will feel more informed when choosing which products to purchase, and you’ll feel fulfilled knowing you did that just through reels!
6. Product Creation & Packaging Videos
Giving your audience a behind-the-scenes look is an exciting way to make them feel like they’re in on the action. Because our world is so fast-paced, we often forget about every other step in the process before a product hits the shelf. Seeing it right in front of our eyes tends to be incredible!
These reels could be a fun series showing how you formulated the packaging, prepped the product, shipped it out, and got it to retail locations.
Conversely, you could show the process of making the products, from sourcing ingredients to working in the lab!
Creating content like this fosters a sense of transparency and authenticity between the brand and its customers!
7. Highlight Beauty Trends
There is never a short supply of beauty trends! So, reel ideas for a skincare business will never be in short supply.
Your products will fit perfectly with a beauty trend, so watch for the ones that resonate with you. Clean beauty, no-makeup makeup looks, and minimalist routines are just a few you might be able to play into.
Being able to quickly and effectively showcase how your products are relevant will establish your brand as a leader in the industry. You can keep current, and your products can stand up to the test of the ever-changing industry.
8. Team Favorites
If you’ve got a team, use them to your advantage! It’s more than likely they understand your products and mission better than anyone, so why not have them take up some room on your feed?
If you have team members who feel comfortable getting in front of the camera, have them share their skincare routines or favorite products!
Many brands in the beauty space are capitalizing on this trend by candidly asking team members to share a product they love or a recommendation!
Sharing their personal stories and experiences with your products will make your brand more human and relatable.
P.S. Try These Tips
User-generated content (UGC) is the #1 way to get the word out about your brand! Use the large audiences of influencers to expand your own audience.
Repurpose your content and turn things like blogs, static posts, and emails into reels!
The more visually stunning your reels are- the better! You can always outsource support like video and graphic editors to help you create something magical.
Feeling Inspired?
Now, it's your turn to choose which of these ideas resonates with your brand the most. Every business is unique, so select the strategies that align best with your brand's mission and goals on socials. The more you infuse personal and brand-specific touches into these ideas, the more you’ll be able to establish yourself as a one-of-a-kind company.
If you need guidance in creating content that converts, Scott Social is where it’s at. At Scott Social, we specialize in helping businesses in the e-commerce space amplify their social media presence through creative content strategies like these. If you want to elevate and streamline your social media efforts, consider partnering with us to make your skincare brand reach new heights in e-commerce marketing.
Read More from Scott Social
REELS 101: THE ULTIMATE GUIDE FOR 2024
10 BRANDS TO WATCH: E-COMMERCE SOCIAL MEDIA INSPIRATION
WHAT IS THE IDEAL LENGTH FOR INSTAGRAM REELS?
WRITTEN BY:
Angela
Social Media Strategist + Copywriter
