Top 5 Best Jewelry Social Media Campaigns To Stand Out

content-idease-commerce-businessesJewelry Campaigns

Sep 22

Top 5 Best Jewelry Social Media Campaigns

Remember when social media felt like a playground at recess? A space where everyone engaged with each other and the goal was just to have a great time?

Me too.

The game has quite literally changed, though. There are plenty of opportunities to have fun on socials—it’s actually beneficial that you do. But if you’re looking for brand awareness and conversions for your jewelry brand, there’s a key piece needed.

Running one of the best jewelry social media campaigns.

Why Do You Need a Social Presence?

Here’s the truth:

Your audiences are online and they’re looking for you!

According to Gitnux, 45% of online jewelry purchases were made on mobile devices last year.

Millennials and Gen Z, the largest groups shopping online, spend about 2-3 hours on social media platforms every day.

Having a stellar presence on socials that stands out will meet your future customers where they already are.

Wondering Where to Start? The First Step is Strategic.

Before hitting ‘post’ on anything, you need a strategy, friend.

The more effort put into the backend of your social content, the better chance it will have at performing well. Think through and jot down answers to these:

Whose heart do you want to capture with your posts?
How do you want them to engage with it?
What action do you want them to take afterward?

Once you have your strategy, a marvelous place to start is with an organic jewelry social media campaign. After finding your footing there, you can dive into budgeting for paid ads.

Now that you’ve joined everyone on the playground, let’s talk campaigns.

5 Best Jewelry Social Media Campaigns

Just existing on socials likely isn’t enough to get everyone lining up to play with you. But one of the best jewelry social media campaigns will.

A stand-out campaign goes against the grain, connects back to your brand pillars, and invites your audience to join in. And these 5 do exactly that.

#1: Gift Guides

In the world of jewelry brand social media strategy, incorporating gift guide campaigns is an absolute gem.

Gift guides are one of the best campaigns you could run because they:

Serve as the perfect platform to showcase your collections.
Guide your audience toward making meaningful, heartfelt purchases.
Offer a curated selection of pieces tailored for specific occasions, helping your customers find the ideal gift for every moment.

Deploying these campaigns around holidays will take them to the next level. Valentine’s Day, Mother’s Day, Black Friday, and Winter holidays are great opportunities for a jewelry brand.

These campaigns drive engagement, simplify the process of choosing the perfect jewelry for audiences, and make your brand outshine others.

A mockup of a gift guide campaign Instagram feed

Don’t forget to add those shoppable links!

#2: Interactive Instagram Stories

To connect with your audience in real-time, turn to interactive Instagram stories.

Interactive polls, quizzes, and behind-the-scenes looks into your design or creation process are just a few options for these stories. By opening the door for users to participate, you foster a sense of belonging, community, and engagement.

Another benefit to using interactive Instagram stories in your jewelry social media campaigns? The ability to add website and Instagram shop links right into them.

#3: Pop Culture Crossovers

The name of the social media game is staying in the conversation.

Well.. it’s one of the names. But a very important one.

Actively engaging with trending topics, causes, pop cultural moments, and more can place you in the social spotlight. These campaigns can look like a trending reaction image from the Oscars or a community-focused response to a natural disaster.

Social campaigns that connect with social moments can generate buzz and foster community engagement.

How do you find these? Social listening!

Tuning into current social conversations lets you jump in as they’re happening and sharpens your sense for future ones. Take a stab at it using this guide we love by PR Girl Manifesto.

#4: Ambassador Partnerships That Make Sense

Influencer marketing is a powerful tool in the world of social media.

In fact, it’s a secret weapon for a stand-out jewelry social media campaign. Many brands harness the reach and authenticity of influencers to promote their products.

So how do you stand out? Collaborate with ambassadors that:

Align with your target audience
Genuinely appreciate your pieces
Have high engagement and a committed following (large or small)

Working with influencers that align with your brand makes the most out of each collaboration and takes your campaign further.

Grin has the scoop on some of the best jewelry creators to add to your influencer marketing plan.

#5: User-Generated Content

User-generated content is the gold standard for impactful jewelry campaigns.

TLDR; UGC (user-generated content) is content your non-influencer users make and share online, usually tagging you.

Reposting and celebrating UGC content showcases your pieces in various real-life settings. It also builds a sense of community around your brand.

UGC can happen naturally or with a little encouragement. Here’s how:

When posting, include unique hashtags for users to use. This also gives you a starting point for finding UGC that you aren’t tagged in.
Contests and giveaways motivate your customers to participate.
Build up your brand’s sense of community. If your brand feels like a place open to sharing, UGC creation is more likely to happen naturally.

An Instagram post of icy blue sparkle nail art

Don’t forget to tag them, and if the fit is right, reach out to work together on a collaborative campaign!

Get Out There and Start Standing Out

Next step? Putting action to the plan.

It can take a bit of trial and error to find what your audience loves the most. But once you find that, you’ve hit gold.

These 5 jewelry social media campaigns are the best foundation to boost your online presence and audience interaction.

Good News… You Don’t Have to Do It Alone.

Ready to have an irresistible social media account? We’re ready for you to have one too.

Scott Social is a boutique social media marketing agency based in Phoenix, Arizona. We bring an elevated and streamlined social media process for brands in the jewelry industry. Our team specializes in everything from influencer marketing, genuine community management with your audience, and stunning jewelry-focused content.

Connect with us today and let’s work together to take your jewelry’s brand to the next level!