12 Influencer Marketing Posts With Over 1 Million Impressions
Grab a pen and paper, you’ll want to take notes!
Influencer marketing posts have become a serious cheat code for brands to get some awesome impressions and boost their reach. If you didn’t know this, that’s okay! We are all here to learn about the power of social media for businesses.
Don’t believe me? Good! The whole point of this article is to show you just how powerful these influencer marketing posts can be. If you’re ready to see some influencer marketing magic, these 12 posts are for you!
1. Owen Han x Daring Foods
So, you know those perfectly edited cooking TikToks? Owen Han is a true master of this craft!
Honestly, it feels like watching the fastest gourmet meal reveal ever. Daring Foods saw his talent and knew he’d be perfect for an influencer marketing post. This ad blends in perfectly with his already amazing feed, and racked up plenty of views to boost the Daring Foods brand!
Watching him chop, sizzle and saute in the span of 3 seconds is an experience to say the least. If you’re in the mood for some more awesome food posts, check our fav restaurant accounts!
2. InaeCakes x La Roche-Posay
Unless you fell off the face of the social media world, you remember the “Is it Cake?” era.
If you did actually fall off–once again, it’s okay! InaeCakes’ entire TikTok page answers…you guessed it: Is it cake? They create the most realistic sirloins, apples, and even fake people all out of cake!. Seriously, I still don’t know what they can't create?
LaRoche-Posay partnered with them to promote the skincare brand’s new cleansers. And let me tell you, the bottles do not look like cake! The post got a total of 8.6 million views and I probably took 1 million to really study the cake.
Really though, how do they do it?
3. WowFrame x Adobe
Now moving on from cake to film–what a transition.
WowFrame is the expert of all things photography, and they really knew how to make Adobe Express shine. Their feed showcases the dreamy vibes of 35mm film, all while casually showing off Adobe’s editing powers.
This post is the perfect blend of a marketing post and the influencer’s own pazazz✨! A true reminder that influencer marketing posts don’t always need a flashy logo or tagline to shine.
4. Josh & Momma x Hello Fresh
Josh films his mom’s unconventional dinner recipes, stopping a lot of scrollers in their tracks. This post’s recipe may be the most normal meal featured on their page.
Partnering with HelloFresh, she made a seemingly normal recipe, which got people’s attention for a completely different reason. The comments are full of people flabbergasted at the lack of a plot twist. This influencer marketing post has its own creative twist behind its success.
5. Akai & Koichi x Dior
This might be the sweetest and most stylish couple on TikTok.
Their daily OOTD posts are everything you want in your feed: stylish, adorable, and totally in-sync. Their Dior post? Pure chef’s kiss 🤌
They managed to bring high-fashion into their world in such a playful, personable way. I mean, I almost forgot how expensive the clothes were (almost). It’s very mindful, very demure.
6. Whitney Simmons x Rare Beauty
Whitney is all about gym motivation, but this Rare Beauty collab? A breath of fresh air.
She gave a little sneak peak into the rest day vibes with her adorable puppy and poppin’ blush. It was a subtle reminder that makeup isn’t just for fancy nights out; it’s for everyone and every situation. Even leg days. Rare Beauty knew their audience with this one, and Whitney nailed it.
Come on. We love a girl that can pull off any vibe!
7. Charli D’Amelio x Dunkin’ Donuts
Charli is basically TikTok royalty, and her partnership with Dunkin’ cemented her status as an influencer legend.
She went from viral TikTok dances to having her very own drink on the Dunkin’ menu. Talk about iconic!
Her Dunkin’ collab was a viral moment where she didn’t just represent the brand, she was part of it. It’s the kind of influencer marketing post where the brand and influencer merge into one, and Charli? She’s living proof that some influencer marketing posts just hit the spot.
8. Grace Wells x Maybelline
Grace Wells has this knack for turning product commercials into a whole experience, and her Maybelline collab was no exception. She brought her followers along for a behind-the-scenes look, all with her signature movie star energy.
This was so much more than an influencer marketing post! It was a mini production from all the best angles.
9. Addison Rae x Nerds
Addison Rae is another TikTok OG superstar, but lately–she’s been on a whole different level!
Her partnership with Nerds was such a fun moment, calling back to her iconic dance moves with a playful skit. This quick ad is exactly what works for her audience! It’s the perfect snack-sized dose of entertainment with a quick plug for Nerds. They kept it light, they kept it fun, and Addison nailed the vibe.
10. Samantha Nicole x L’Oreal
Samantha is a makeup queen and her L’Oreal collab was a real wow moment. Her makeup already looked flawless, and the L’Oreal mascara added the final touch. Honestly, it tied the look together instantly and she made it look a little too easy.
The best part? The fact that it felt like her typical GRWMs instead of a blatant influencer marketing post.
BRB, I’m adding the mascara to my cart ASAP.
11. Tini x The Pepper App
Once again, you have to hate the holidays and cooking if you don’t know Tini. Her cooking videos went viral when everyone realized just how amazing they were. In her post, she starts it off as all her other cooking videos do—straight into the cooking action. Shouting out the PepperApp, she got her audience inspired to use the app and make their own culinary masterpiece.
Sidenote, if you haven’t made her famous mac n’ cheese yet, you're missing out!
12. Victoria x Dove
Victoria’s content is a collection of the most aesthetic routines from spa days to date nights. You’ll be scrolling forever.
Her collab with Dove fit in perfectly—even having a little touch of relatability. The ASMR-style video focuses on all things pampering. It was like the ultimate Dove commercial disguised as a dreamy self-care ritual. It’s a total “treat yo’ self” moment wrapped in an influencer marketing post.
That’s a wrap!
And there you have it, my top 12 influencer marketing posts that snagged over a million impressions. From cooking hacks to mascara wands, these influencers showed us how to keep ads from feeling, well, ad-y.
Are you curious about what type of influencer marketing is best for your business? Check out our pros and cons breakdown!
If you’re ready to take your brand to viral status, Scott Social’s here for you! We’re a boutique social media marketing agency that specializes in creating social media content that leaves a lasting impression.
