When Is The Best Time To Post On Social Media 2025
Because we all know that like count haunts us 😱
If you’ve ever wondered about the best times to post on social media for the best engagement, you're not alone. As we head into 2025, we’ve gathered some data-driven insights to help you post when your audience is most active, no matter the platform. Let’s break it down by day of the week- the best time to post on social media 2025 edition
While these recommended posting times are great starting points, the ideal time to post can vary
based on your unique audience. To truly pinpoint the best times for your specific account, dive into your insights. These analytics provide valuable data about when your followers are most active, giving you a clear picture of peak engagement times. Check out our blog on, How To See Instagram Engagement – And Track The Results, for a deep dive on interpreting insights and optimizing your social media schedule!
Monday: 11 AM - 1 PM
Mondays are for fresh starts. People are catching up after the weekend, checking their social feeds during lunch breaks, and planning their week. This midday time slot is ideal for reaching users while they’re back in work mode but looking for a quick distraction. It’s the perfect window for your content to pop up and capture their attention.
Tuesday: 9 AM - 11 AM
Tuesday mornings are one of the best times to post on social media in 2025. By now, people have shaken off the Monday blues and are diving into their weekly routine. Posting early in the day allows you to reach them as they check social media while they ease into work. A well-timed post can capture your audience’s attention, encourage them to return, and ultimately increase engagement.
Check out this blog on 10 Tricks to Increase Your Engagement on Social Media
Wednesday: 3 PM - 4 PM
Hump day! Midweek is all about that afternoon slump! People often reach for their phones during this time to take a break from the grind. Posting on Wednesday afternoons gives your content a higher chance of being seen when people are looking for a mental escape from work.
Thursday: 12 PM - 1 PM
Lunchtime on Thursday is prime time for social engagement. With the weekend approaching, people are more likely to be in a good mood to take a moment to scroll through their feeds. This is an excellent time to post feel-good content, whether it's promoting a special offer or funny cat memes.
Wondering what types of social media content to grow your brand? Check out this blog.
Friday: 9 AM - 10 AM
People are ready to wrap up their week by Friday morning, and they’re already dreaming about the weekend. Early Friday posts can capitalize on that excitement. Your audience is more likely to engage while they're feeling positive and ready for some weekend plans.
Saturday: 10 AM - 12 PM
Saturday mornings are golden for posting, especially around brunch time. Allow people to sleep in and ease into their mornings before posting. People are relaxed, scrolling through their social feeds with coffee in hand. Your content has a better chance of reaching them before they head out for weekend adventures.
Sunday: 6 PM - 8 PM
Sunday reset! Sunday evenings are the calm before the storm of a new week. By now, people have survived the Sunday scaries and are winding down, often scrolling through their phones to catch up on anything they missed over the weekend. It’s an ideal time to post inspirational or reflective content that encourages them to think about their next big move
We hope you enjoyed the ultimate guide to the best time to post on social media 2025. Knowing when to post on social media is just one part of the equation for social media success. Understanding how often to post on each platform is just as crucial. Luckily, we’ve got a blog for that too!👇
How Often Should I Post on Social Media?
Can't Keep Up? Let’s Connect!
At Scott Social, we make sure that your content doesn’t just show up at the right time—it shows up with the right message, beautifully crafted and engaging your audience in meaningful ways. We specialize in working with small businesses, taking the stress out of social media and making it an enjoyable, impactful part of your business strategy. If you’re ready to elevate your social media game in 2025, let’s chat!
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WRITTEN BY:
Lily Coates
Intern