15 Impactful Non Profit Social Media Post Ideas
Content that changes lives, literally.
Behind every nonprofit is a team of passionate hearts working tirelessly to make the world better for someone. In those moments when you're stretched between managing volunteers, organizing fundraisers, and actually changing lives, finding meaningful ways to tell your story on social media can feel impossibly overwhelming.
It's not just about sharing your mission statement on repeat. It's about creating genuine connections that translate into community support, donations, and real-world impact. But how do you make that happen when you're already stretched thin? Here are 15 impactful non profit social media post ideas that don’t just get likes—they drive action!
TLDR; Looking for non profit social media post ideas that actually drive engagement? Look no further 👇
#1. Staff Spotlights 👯
#2. Create An Educational Series 💡
#3. Share Organization Success Stories 🙌
#4. Promote An Upcoming Event 📅
#5. Volunteer Spotlight Series 💕
#6. "How Your Donation Helps" Breakdowns 💴
#7. Myth Busting Content ❌
#8. Community Partner Showcases 🤝
#9. Accessibility & Inclusivity Tips 🦽
#10. Share Interactive Polls & Questions 🤔
#11. "Did You Know?" Fact Series 🔎
#12. Anniversary & Milestone Celebrations 🥂
15 Impactful Non Profit Social Media Post Ideas
#1: Staff Spotlights
Your team members are the heartbeat of your organization—show them off! Create short videos or photo carousels featuring different staff members explaining their roles and why they're passionate about your cause. These authentic glimpses behind the scenes help humanize your organization.
Real Example: For The Foundation for Blind Children (FBC) in Phoenix, AZ, we frequently highlight their staff members, teachers, and department heads to hear why they love working at FBC and the impact they see their fellow staff members making every day.
#2: Create An Educational Series
One of our most successful non profit social media post ideas for FBC was creating a series on proper etiquette when interacting with visually impaired individuals. These educational posts positioned FBC as a thought leader while providing genuinely helpful content that followers wanted to share.
Create your own educational series that addresses common misconceptions about the community you serve. This type of content is highly shareable and positions your organization as the expert.
#3: Share Organization Success Stories
Nothing communicates your impact like the stories of those you've helped. With proper consent, share before-and-after narratives, testimonials, or milestone celebrations. These authentic stories have the power to educate your community but also inspire donations by showing the tangible difference your organization makes.
#4: Event Promotion
Event promotion doesn't have to start the week before. Document the journey from planning to execution with behind-the-scenes content that builds anticipation.
Create a countdown to major events, show volunteers setting up, or share snippets of what attendees can expect. This creates multiple touchpoints around a single event and gives followers a reason to engage repeatedly.
#5: Volunteer Spotlight Series
Your volunteers deserve all the praise—and featuring them on your social channels serves double duty. It recognizes their contributions while showing potential volunteers the rewarding experience that awaits them.
Create regular volunteer spotlights that share not just what they do but why they chose your organization and what keeps them coming back.
#6: "How Your Donation Helps" Breakdowns
Transparency about how funds are used builds donor trust. Create visually appealing graphics that break down exactly how donations translate to impact.
Instead of vague statements like "Your donation helps the visually impaired," get specific: "$50 provides one hour of specialized instruction" or "$100 supplies adaptive technology for a student."
#7: Myth-Busting Content
Every cause faces misconceptions. Create a recurring series that addresses and corrects these myths in an educational, non-judgmental way. These posts can spark conversation and educate beyond your community.
#8: Accessibility & Inclusivity Tips
For any nonprofit, but especially those serving communities with specific needs, sharing practical accessibility or inclusivity tips can provide immense value. These posts are not only practical but highly shareable. Say hello, engagement!
#9: Community Partner Showcases
Highlight the businesses, organizations, and individuals who support your mission. This not only strengthens these relationships but also introduces your followers to like-minded entities.
Tag your partners to leverage their audience and potentially reach new supporters who share similar values.
#10: Interactive Polls & Questions
Engage your audience directly by asking questions related to your cause, polling them on preferences for upcoming events, or gathering input on initiatives. Plus, if you’re ever feeling lost on what to post, polls can directly inform your content calendar!
#11: "Did You Know?" Fact Series
Create shareable graphics featuring surprising or compelling statistics and facts related to your cause. These bite-sized educational pieces can help broaden understanding about the issues your organization addresses.
For maximum impact, pair statistics with real stories that put a human face on the numbers.
#12: Anniversary & Milestone Celebrations
Document your organization's growth by celebrating milestones—whether that's years of service, number of people helped, or fundraising goals achieved.
These celebratory posts provide natural opportunities to reflect on your impact and thank the community that made it possible.
#13: Campus/Facility Tours
Virtual and in-person tours of your facilities can help followers feel more connected to your physical presence and better understand the environments where your work happens.
Real Example: When FBC debuted its new art installation done by Fox Restaurant Concepts, we created a video showcasing the art in their Media Center!
#14: Cultural Moment Connections
Some of the most powerful non profit social media post ideas come from connecting your mission to what's already happening in the news or pop culture—showing why your work matters in the broader cultural conversation.
Real Example: Remember when they launched the Blind Barbie in 2024? That was huge for the community at FBC! We created a video that highlighted that news story and showcased how excited students were to get their hands on a Barbie that was just like them!
#15: Industry Advancements & Innovation Spotlights
Position your nonprofit as a forward-thinking leader by highlighting breakthrough research, technological innovations, or policy developments that impact your cause. These posts demonstrate your organization's expertise while providing valuable educational content.
Real Example: When OneCourt Technologies visited FBC to showcase their tactile sports broadcast, we were sure to share this new and incredible technology with their audience on social media.
Ready to Level Up Your Non Profit's Social Media?
Implementing these non profit social media post ideas consistently can transform your organization's online presence from a digital brochure into a vibrant community hub. The key is finding the right balance between educational content, storytelling, and direct calls to action.
At Scott Social, we take a quality-over-quantity approach to social media management for nonprofits. We believe every post should have intention—whether that's educating your audience, spotlighting your impact, or driving specific actions that further your mission.
Want to see how we can help your nonprofit create social content that actually furthers your mission? Book a Discovery Call with Chelsea, and let's talk about building a strategy that's as unique as the community you serve. 🫶
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WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
