16 Irresistible Bakery Social Media Post Ideas
Who doesn’t love a little sweet treat🍫🍭
Picture this: your bakery's social media feed looks as bland as an unsalted pretzel, and your posts are getting less attention than day-old bread in a French bakery. Trust me, we know that feeling - watching your delicious bakery social media post ideas getting lost in the endless scroll.
But what if I told you that jazzing up your bakery's social media game is easier than nailing the perfect croissant fold? (Okay, maybe not that easy, but you get the point!)
We're about to turn things around with 16 irresistible bakery social media post ideas that'll have your followers drooling faster than you can say "fresh out of the oven!"
16 Irresistible Bakery Social Media Post Ideas
1. Day in the Life
Let's be real - your 4 AM wake-up call deserves more credit than a hashtag can handle. Show your followers the dedication behind those perfect pastries!
From firing up those ovens at the break of dawn to that first heavenly batch of croissants hitting the display case. Your customers will love this behind-the-scenes realness.
2. Behind the Scenes Content
Think your kitchen mess isn't Instagram-worthy? Think again! That flour-covered workspace and those butter-smeared aprons tell a story more authentic than any photo.
Share those "oops" moments when the cookies spread too much or when you accidentally created a new shade of blue frosting. Trust me, your followers will eat up that authenticity like it's the last slice of cheesecake.
3. Bake the Trends
Did someone say butter boards? Or perhaps it's time to put your spin on that viral Japanese souffle pancake? Maybe it’s time to participate in that one trend you saw all the other bakers do.
Jump on those trending recipes and videos! Use this bakery social media post idea and show your followers how the pros tackle these internet sensations.
There are many trendy pastries to try out!
4. Showcase Your Best Designs
Got a wedding cake that looks like it floated down from pastry heaven? Or maybe you just nailed that gradient buttercream technique that's been giving you a hard time? Flaunt it!
These are your equivalent of trophy shots, and they deserve all the spotlight. That heart-shaped fairy cake will not only bring in more engagements, it will have your bookings booked!
5. Show Off Your New Creations
Are you launching a new flavor? Give your followers a front-row seat to the unveiling!
Create some buzz around your latest innovations - whether it's your lavender-honey croissants or that crazy good pickle-flavored bread (hey, no judgment here!).
People love trying out those new, unheard-of flavors! The weirder the flavor the more engagements and customers you’ll receive.
6. Showcase Your Seasonal Treats
Nothing gets people more excited than limited-time treats.
Show off those pumpkin spice delights in fall, your heart-shaped everything for Valentine's Day, and those summer berry tarts.
Make your feed as seasonal as your menu!
7. Give Baking Tips
Share those pro tips that took you years to master! Whether it's the perfect way to cream butter and sugar, or how to stop your macaroons from cracking (finally!).
These nuggets of wisdom will position you as the baking guru you are. Plus, watching amateurs attempt your techniques? Priceless entertainment.
8. Baking ASMR
The sound of breaking into a fresh baguette, the whirr of your mixer, or the gentle tap of a perfectly baked tart shell - these sounds are better than any meditation app.
Time to show off those baking skills– quietly of course.
9. Customer Testimonials
Nothing sells pastries like happy customers! Share those moments when someone's eyes light up at first bite, or when a wedding couple sees their dream cake for the first time.
These genuine reactions are worth more than a thousand perfectly styled flat lays.
10. Time-Lapse Baking Videos
Compress those hours of loving labor into seconds of pure satisfaction.
From kneading dough to the final flourish of decoration, these videos are more addictive than your double chocolate cookies.
Warning🚨May cause extreme hunger and impulse bakery visits.
11. Baking Education
Channel your inner professor and drop some sweet knowledge!
Explain why room-temperature eggs matter, or why your grandmother's advice about not opening the oven door is actually scientific fact.
Your followers will feel like they're getting a degree in deliciousness.
12. Special Occasion Features
Show off how your treats make life's big moments even sweeter!
From gender reveal cakes that actually work to graduation cookies that deserve their own diploma, showcase how your creations are the life of every party. Plus you never know who will hire you for their special occasion after seeing your creations!
13. Interactive Posts
Get your followers more involved! Run polls on your next flavor combination, host guess-the-ingredient contests, or let them vote on your next seasonal special.
Having interactive posts is the key to boosting engagement faster than your best brioche!
One of the easiest ways to post interactive content is through your Instagram story. Here are some ways you can utilize it.
14. Showcase Your Bakery Equipment
Give your tools their moment in the spotlight!
From your trusty stand mixer that's seen more action than a superhero movie, to that fancy new proofing cabinet that cost more than your first car.
Show off the behind-the-scenes stars that make the magic happen.
15. Bakery Tour
Your space is more than just an Instagram backdrop - it's where the magic happens!
Share those cozy corners, that vintage sign you scored at a flea market, or how you transform your display case from summer vibes to winter wonderland.
16. Share Some Recipes
I know what you're thinking - "Share my secrets?!" But hear me out: sharing that basic cookie recipe won't put you out of business.
Instead, it'll establish you as the generous baking deity you are. Besides, we all know nobody can replicate your signature swirl, anyway!
Make Your socials sweet
Ready to turn your bakery's social media from stale to sensational? At Scott Social, we're cooking up something special for small business owners. We don't just manage social media – we create a feast for the eyes that keeps your customers coming back for seconds.
Our recipe for success? Beautiful, scroll-stopping content that showcases your company in your best light, with the kind of genuine community engagement that turns casual followers into loyal customers. Because let's face it – your croissants deserve better than a rushed iPhone photo and a generic caption.
Want to put these bakery social media post ideas to work for your brand? Let's chat!
GET INSPIRED WITH THESE NEW IDEAS↓
WRITTEN BY:
Micah Collins
Intern