What To Look For In A Boutique Social Media Agency
Find a team that fits your vibe.
When you hear “boutique marketing agency,” how quickly do you assume the term refers to the marketing team FOR a boutique? Sometimes that IS what boutique social media agencies do, your confusion is understandable. We’re going to break down what a boutique social media agency is, what they do, and what to look for in a boutique marketing agency.
What is a boutique marketing agency?
Boutique Marketing Agencies vs. Full-Service Marketing Agencies
Boutique social media marketing agencies tend to be much more client-focused, and their work focuses more on strategic branding and creative marketing efforts. These agencies are not always focused in one specific industry, but when they do, they are hyperfocused and can provide more attention and specificity in marketing campaigns.
While the creative marketing efforts of a boutique marketing agency can aid in increasing sales and revenue, it is not the primary focus of their work. Their team of experts wil tackle innovative marketing, not the closing of a deal. A boutique marketing agency’s services might be more niched down as well.
Full-service marketing agencies tend to have larger teams that are dedicated to handling all marketing and advertising efforts that might otherwise be handled in-house. These services can range from SEO, digital marketing, social media marketing, production, and more.
Because these agencies might offer a wider variety of services, you may be able to bundle services and get a lot of bang for your buck from their team. The approach taken by a full-service marketing agency might not be as personalized or creative as the approach taken by a boutique marketing agency. Their demands and client load may be too large to offer those same abilities.
What to Look For In A Boutique Marketing Agency
#1- Customizable Services
Boutique marketing agencies will tend to have a variety of packages you can choose from when it comes to picking your services. One of the best ways to tell if a boutique social media agency might be a good fit to work with is if these packages are customizable in any way.
Each brand’s needs are different, so there shouldn’t be a cookie cutter option that all perspective clients have to choose in order to work with an agency. Flexibility, in services and in time, are key.
At Scott Social, we offer 3 packages for perspective clients to choose from and offer an extensive list of add-on services that companies or brands can choose to incorporate into their package at any time.
#2- A Culture for Teamwork
If you’ve chosen to work with a boutique marketing agency over a full-service marketing agency, it’s most likely because you’d like to still be involved in your marketing efforts. If this is the case, you’ll want to find a boutique agency that has a strong culture of teamwork- both on their team and with their clients.
Communication and collaboration are vital for a successful partnership with a boutique social media agency. Setting health boundaries while also making sure you feel cared for and heard is an important part of the agency’s job that can’t be overlooked.
#3- Senior Level Talent
You want to work with a team that…knows what they’re doing. Who doesn’t?! Do your research on the team of the agency you’re considering working with before you meet. What are their credentials? Do they have client testimonials, case studies, and other tangible results for you to look through on their website? Do they HAVE a website (potential 🚩if not)?
If you meet with the CEO or team before working together, ask them about their experiences and how they will ultimately, in turn, help you and your brand achieve your goals.
#4- Growth Mindset
A boutique social media agency’s primary goal should be to help you accomplish your goals and grow on social media in a way that feels genuine to you. While working with you will ultimately help them grow their business, any upstanding marketing agency should put your growth first.
Be sure to ask specific questions about how they plan to help you grow in the way you’re envisioning. If they can’t provide equally specific responses, or their vision doesn’t seem to align with yours, it might not be the best fit.
Boutique Size Meets Full-Service…Service
Scott Social is a boutique social media marketing agency with the same quality of services provided by a full-service marketing agency. With a focus on quality over quantity, you’ll get access to the same detailed and expansive list of services you would get with a full-service agency PLUS all the creativity, specificity and personalization of a boutique agency.
Our clients benefit from our outstanding list of add-on services, allowing them access to things like influencer marketing, photoshoots, text marketing, paid ads, and much more.
Check out our full list of services and take advantage of the quality care provided by our small but mighty team of experts.
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
