10 Out-of-the-Box Social Media Ideas for E-Commerce Brands

E-commerce brands, listen up!

If your goal for 2024 is “sell, sell, sell,” you’re doing your brand a huge disservice. It’s time to sell, connect, and create with confidence!

Staying ahead of your competition on social media is not just a strategy—it's a necessity. Brands are constantly vying for consumer attention, so what’s your plan to keep your business ahead of the curve?

Lucky for you, you’ve found the perfect place to start. Keep scrolling for 10 out-of-the-box social media ideas for your e-commerce brand. 👇

# 1. Augmented Reality: Transport Your Audience

Augmented reality is creepy and cool all at the same time. But it’s going to create a memorable experience for your customers! Immersive content is key, so let customers virtually try on your products and envision them in their own spaces.

# 2. Personalized Suggestions: Tailor-Made for Your Audience

Offer tailored recommendations based on data.

Personalization is one of the top marketing trends of 2024, so if you’re not onto this one yet, what are you waiting for? All of the tools you need to make this happen are right at your fingertips. Use data analytics, purchase history, preferences, and browsing behaviors to curate personalized product suggestions for your customers they’ll ♡. A personalized touch makes all the difference in building customer loyalty.

# 3. Partner with Micro-Influencers: Authenticity Amplified

Boost authenticity with relatable micro-influencers.

Micro-influencers are where 👏 it’s 👏 at! Especially if you’re a smaller brand, partnering with Micro-influencers can bring a sense of authenticity and relatability to your content. Collaborate with influencers whose values align with that of your brand, allowing them to showcase your products in their everyday lives. This not only extends your reach but also builds trust with your audience.

# 4. 360-Degree Photos: A Complete View

Show full product views with 360-degree visuals.

We’ve seen the front of your product, but what about the back, the inside, and the scale? We need to know! Ditch traditional product photos and embrace 360-degree visuals. Give your customers a complete view of your products by allowing them to zoom in, rotate, and examine every detail. Don’t limit yourself to photos—this concept would work SO well in short-form video content!

# 5. Embrace Social Selling: Turn Followers into Customers

Enable shopping directly from social media.

Gen Z is on their ish and using social media as their go-to search engine. Crazy, right? That being said, if these customers spot products they can buy directly from your social media profile…you know they’re doing that!

If you haven’t set up “Shops” on Instagram, TikTok, Facebook, and Pinterest yet, get on it! Include shoppable posts directly into your content strategy to give your audience another way to easily shop your products. Simplifying the buying process increases the likelihood of impulse purchases and promotes seamless transactions.

# 6. Showcase Products in Everyday Life: Relatable Content

Demonstrate how products fit into everyday life.

If people don’t know how your products or services will fit into their everyday lives, how can you expect them to make a purchase? Creating content that showcases the benefits of your product or service will resonate with your audience and illustrate how your offerings seamlessly integrate into their routines. This approach humanizes your brand and fosters a connection with your customers.

# 7. Include Interactive Elements: Engage and Delight

Engage your audience with polls, quizzes, and contests.

Engaging elements featured on your socials have the power to turn your platform into a place where people come for fun! Polls, quizzes, and contests encourage audience engagement. The more engaged your audience is, the more likely they are to remember and share your brand.

# 8. Tap into Memes/Trends: Ride the Wave

Have you learned nothing through all the Taylor Swift content we are seeing right now?! Stay culturally relevant by tapping into memes and trends quickly and adeptly. Only share memes that marry your brand and current internet phenomena, injecting humor and relatability into your feed.

# 9. Cross-Promotion with Other Creators: Collaborate and Conquer

Collaborate with creators to expand your reach.

Collaborator posts are all the rage right now on Instagram, and what better way to reach a wider audience than partnering with a person or brand that just makes sense? Cross-promotion exposes your brand to new audiences while fostering a sense of community. You can collaborate on things like joint campaigns or giveaways to amplify your reach.

# 10. Show Behind the Scenes: Humanize Your Brand

Nothing excites our team more than when a brand shares a little BTS moment. Peek behind the curtain and showcase the human side of your brand. Introduce your team, share the production process, and provide glimpses into your company culture. Transparency builds trust and fosters a deeper connection with your audience.

Ready to turn these out-of-the-box ideas into reality?

Scott Social isn’t just a social media marketing agency; it’s a collaborator in all things creative. And honestly, there’s nothing we can’t do! From creating stunning content to heartfelt community management to managing your influencer campaigns, we do it all.

Let's craft a social media strategy for your e-commerce business that resonates, engages, and converts. Your brand deserves to stand out, and we're here to make it happen.