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Instagram for Advertising: Are Instagram Ads Worth It?
Is advertising on IG actually worth it for your business? Learn how Instagram Ads drive growth and how to get results. We break it down for you.
50+ Trending Reels Audio This Week on Instagram
NEW REELS ADDED 3x PER WEEK. Looking for trending reels audio on Instagram? We got you. Multiple times per week, we’re sharing top audio trends and how to use them.
We're Hiring a Social Media StrategisT
Are you obsessed with all things creative, social media, and writing? We’re hiring a social media strategist!
Social Media Agency vs In-House: Pros & Cons
Wondering whether to hire an in-house team or partner with an agency? Explore the agency vs in-house debate and find your perfect fit.
Here’s the State of Influencers and Social Media in 2026
What’s really happening in social? Here's how influencers and social media are evolving, with trends, stats, and marketing strategies to supercharge your brand.
Best Times To Post on TikTok in 2026
It may not be what you think… Read our take on the best times to post on TikTok.
Top 5 Original Post Ideas for Social Media
Calling all brands! Need more content ideas? Here are our top 5 original post ideas for social media.
How to Use Pinterest to Create a Vision Board
Your Pinterest Vision Board Era Starts Here!
Instagram Bio Ideas: How To Write a Bio for Instagram
Curate the perfect Instagram bio for your brand!
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.