What Do Social Media Marketing Interns Do?
Social Media Marketing Intern Writing Here 🙋♀️
You scroll through Instagram every day— ever thought about who’s organizing the posts?
Hint: It’s probably not the businesses themselves. Many companies hire social media agencies to handle the nitty gritty of posting online. While social media agencies are the structure of a business’s social media, social media marketing interns have a role in this too! You’re actually talking to one right now. 😉
Whether I’m working on content creation, community management, or influencer marketing, no two days are exactly alike. But one thing that remains constant is the chance to contribute unique ideas while honing my social media marketing skills.
So, what exactly do I do as a social media marketing intern at Scott Social? Here’s a look behind the scenes at the key responsibilities that come with the role.
What Do Social Media Marketing Interns Do?
1. Community Management
One may argue community management is the most important part of growing a business on social media. I would agree 100%. What is community management? This responsibility is all about managing our client’s online communities.
Sounds scary. However, as I learned how to manage multiple client accounts, it became muscle memory. I respond to comments, DMs, and mentions on Instagram to increase engagement! Building relationships and creating positive engagement is key to fostering a loyal community.
I work to ensure that each comment is answered as if I am the business itself, keeping the conversation friendly, authentic, and on-brand.
2. Content Creation
Content is king in the world of social media. As a social media marketing intern, I get to create ideas that may contribute to posts that come to life online.
Learning how to create interesting creations is hard. The need to keep up with trends is crucial to stay relevant. If you don’t know how to create or organize your posts, content pillars will be your best friends! This is how you can get started before even creating content and know how to caption posts.
As I curate more posts, content creation becomes fun and rewarding in my day-to-day life.
3. Influencer Marketing
Partnering with influencers can be a powerful tool for expanding reach, but it must be done so carefully.
Although I don’t confirm the influencers our clients work with, I do research and create a list of possible influencers who align with our client’s target audiences!
Building these partnerships can significantly increase brand visibility and engagement. Working with influencers is all about finding the right fit. Ensuring both the brand and the influencer get value from the collaboration is the most important. Here is a more in depth blog on where to find influencers for your brand.
4. Blog Writing
One of the most valuable skills I’ve picked up as a social media marketing intern at Scott Social is blog writing - learning how to write engaging, informative, and SEO-friendly blogs.
Everyone knows how to write in a personal tone, but knowing how to optimize the blog is just as important. Writing for an audience while also considering search engine optimization (SEO) seemed like a balancing act. But over time, I’ve learned how to craft content that not only resonates with readers but also drives engagement! These are some great blogs from Scott Social, and even blogs that interns write are published!
5. Graphic Designs
Graphics are a blog’s BFF. Not only do they complete the blogs, but they also capture a brand’s personality.
Graphics are an essential part of any social media strategy. With tools like Canva, I learned how to create and design eye-catching images that are appealing and on-brand. It is incredibly rewarding to see how the right design can elevate a blog or social media strategy.
Ready to Elevate Your Social Media Skills?
At Scott Social, we specialize in turning small businesses into social media attractions. Whether you need help with creating content, fostering authentic community engagement, or building strategic influencer partnerships, we’ve got the expertise to make it happen.
If you’re looking for an internship or you’re a business looking for a social media agency, Scott Social is here to support you!
Contact us today to discover how to work with us and how we can elevate your brand's presence online. Be ready to drive real results on your social media.
read more from scott social ↓
WRITTEN BY:
Kimberly Huang
Intern