Our Top 10 NY Social Media Influencers to Follow
The people we wish we could be!
As someone who's always on the lookout for fresh, inspiring content, we can't help but be drawn to New York City. A place bursting with creativity, innovation, and some might say the best pizza. Whether you're into fashion, food, lifestyle, or activism, there's no shortage of influencers in the Big Apple who are shaping the online world with their empire state of mind. I’ve put together a list of the top 10 NY social media influencers who are making waves across platforms. Trust me, if you’re not following them yet, you’re missing out!
Our Top 10 NY Social Media Influencers to Follow
1. @EvaChen212 – Fashion & Lifestyle
Eva Chen is a former magazine editor turned Instagram guru, and she’s a must-follow for anyone who loves fashion, beauty, and parenting tips. With her chic NYC style and authentic voice, she keeps it real. Whether she's walking her fans through the latest trends or offering behind-the-scenes glimpses of her life as the Director of Fashion Partnerships at Instagram, she never fails to inspire and engage her audience. If Friends were still on, you just know Rachel Green would be scrolling through Eva’s feed for her next outfit inspo!
2. @eatingnyc - Alexa Matthews
Alexa Matthews is the go-to NY social media influencer for food lovers in New York. Known for her mouthwatering food recommendations and insider tips, she highlights the best spots to eat in the city. She’ll tell you the trendy brunch places to hidden gems in every neighborhood. With over 300k followers, Alexa Matthews makes it easy to navigate the vast food scene of NYC and always knows where to find the latest culinary craze. We wonder what Joey Tribbiani would have to say about Alexa's picks!
3. @hannahbronfman – Wellness & Fitness
Hannah Bronfman is the embodiment of health goals. As a fitness enthusiast, DJ, and entrepreneur, she inspires her followers to take care of their bodies and minds while balancing a busy lifestyle. Her posts are filled with workout routines, self-care tips, and clean eating inspiration that makes wellness feel both achievable and fun. Plus, she reminds us that staying healthy doesn’t mean giving up a good time—though we all know the only thing you lose after a night of drinks is your phone!
4. @Justinliv – Lifestyle & Men’s Fashion
Justin Livingston is a lifestyle influencer with a keen eye for men’s fashion. He curates his feed with polished outfit inspo, travel snapshots, and candid moments around NYC. Justin’s sophisticated yet approachable style attracts a loyal following that looks to him for everyday elegance with a NYC edge. Hey Blaine Anderson, take some notes!
5. @YhasminaTiphaine – Fashion & Lifestyle
Yhasmina Tiphaine is a rising star in the New York fashion scene, known for her impeccable taste and engaging lifestyle content. She blends high fashion with everyday wear, offering a unique perspective on style that is both aspirational and accessible. If you want to stay ahead of the fashion curve and see how it’s done in the Big Apple, Yhasmina’s feed is a must-follow.
6. @ScoutTheCity – Parenting & Fashion
Sai De Silva is the creative force behind Scout the City, where she merges her love for fashion with her experiences as a mom of two. She’s proof that despite being a mom you don’t have to sacrifice good style. Her content is a delightful mix of kids’ fashion, travel, and playful family adventures around NYC. It’s like Sex and the City meets Mom Life—with Sai showing us that you can still rock a killer outfit while juggling school runs and family trips!
7. @NYCxClothes – Street Style & Fashion
@NYCxClothes captures the essence of NYC street fashion. From bold looks in Soho to classic fits on the Upper East Side, this account is a visual diary of the city's ever-evolving style. If you want to stay up to date on what’s trending on the streets of New York, This feed is one you definitely don't want to miss.
8. @MichaelAndMatt – Travel & LGBTQ+ Lifestyle
Michael and Matt are a travel couple based in NYC, bringing a unique voice to the LGBTQ+ community. They share their adventures as they explore New York and beyond, sprinkling in relatable humor and insights into their lives as a couple. Their blend of love, travel, and advocacy makes them stand out.
9. @LaTonyaYvette – Lifestyle & Activism
LaTonya Yvette is a powerhouse of style, culture, and activism. Her platform doesn’t just focus on fashion and lifestyle, but also social justice issues. She uses her influence to speak out on matters like race, motherhood, and mental health, all while maintaining an approachable and elegant style.
10. @MenswearDog – Fashion & Humor
Yes, you read that right—Menswear Dog is the stylish Shiba Inu you never knew you needed on your feed. With over 300k followers, this dapper dog dresses to the nines in outfits that would make anyNY social media influencer jealous. It’s fun, it's fashionable, and it’s pure joy scrolling through his page. This stylish dog puts Dan Levy to shame.
NYC is the breeding pool for social media influencers and the list of ny social media influencers doesn't end here. Here are additional social media influencers that we think are worth giving a follow.
Need Help Conquering the Concrete Jungle?
New York's influencers are lighting up social media—why not let your brand be part of the spotlight? Whether you're a brand ready to elevate your influencer marketing strategy or boost your online presence, Scott Social is here to help you shine. From jaw-dropping content creation to real community engagement, we've got what it takes to elevate your social media game. Ready to team up? Let’s make your brand stand out—reach out to Scott Social today!
