17 Must-Follow Accounts From A New York Marketing Agency

New York City is one of the most diverse cities in the world. Every neighborhood is truly a melting pot of different cultures and generations; it’s impossible not to feel at home somewhere. As a New York marketing agency, we’re not only fully immersed in this diversity in person—we’re up close and personal with it on social media, too! Here are 17 must-follow accounts that will inspire you to get out and experience the magic that is NYC!

17 Must-Follow Accounts From A New York Marketing Agency

#1: New York Locals | @newyorklocals

Get the NYC buzz with these 17 must-follow accounts. This image features a screenshot of the New York Locals Instagram feed, plus three specific posts that show off local NYC businesses.

Our job as a New York marketing agency is to support some of the best small businesses that keep this city running. That’s why we love New York Locals! They spotlight small businesses in almost any industry you can think of throughout the city. As a partner, they sometimes offer discount codes in collaboration with these businesses, so their page is a great spot to support your local spot and maybe grab a discount while you’re at it!

#2: Overheard New York | @overheardnewyork

Overheard New York is the place to go for local memes, tweets, and relatable content.

Whether you’ve come to New York for a visit or you’re a seasoned New Yorker, you KNOW some of the sh*t you hear while you’re out for a stroll or crammed in a subway car is actually nuts. There isn’t a single post that is not extremely NYC-coded. If you’re looking for some relatable and re-postable New York content, you’ve landed in the right spot.

#3: NYC for FREE | @nyc_forfree

The NYC For Free Instagram account shows off free or affordable activities to do in NYC including the Wonder music, a happy hour, and a list of free events.

New York on any given day is littered with free pop-up events or brand activations—you just have to know where to find them! NYC for FREE cuts out all the time you might spend searching for these events on your own. Every night, they release a list of free pop-events so you can plan your day of city fun AND they keep their stories constantly updated throughout the day. The devil works hard but Rebeka from NYC for FREE works harder.

#4: Solid State Coffee | @solidstatecoffeenyc

This New York marketing agency runs on coffee and vibes, specifically from Solid State Coffee. This Upper West Side coffee shop is brewing up some of the best specialty coffee in the city, and they specialize in high fidelity roasting—so you know that cup ‘o joe is GOOD. We might be a little biased, but their account is so retro, colorful, and welcoming that you won’t be able to stop yourself from placing an online order.

P.S. You can buy their specialty coffee online, too!

#5: Grand Bazaar NYC | @grandbazaarnyc

After you’ve followed Solid State, you can add Grand Bazaar NYC as your next must-follow account! This works out well, because the two are actually super close in real life, too! Every Sunday, Grand Bazaar hosts outdoor shopping markets, and their Instagram is full of seller highlights, unique finds, and community love. Plus, if you’re a seller, you can apply for a spot right from their page. 100% of the profits from Grand Bazaar support NYC public schools! 🙌

#6: Lil Sweet Treat | @lil.sweet.treat

Were you on the Swedish Candy side of TikTok? If not, it’s time to catch up! Lil Sweet Treat just opened in the West Village, and they are serving exactly what we all need after a long hard day…lil sweet treat! Their social media pages, like the business, are brand new, so go show them some love. We love how much the community in the West Village has supported the opening of this new shop—very demure.

#7: Noun New York | @nounnewyork

The New York marketing agency in us is OBSESSED with how seamlessly Noun New York’s name ties into what they create: drawings of people, places, and things. Not only is the art they are creating so unique but so are some of their Reel edits! We love how they combine drawing with live shots of people, places, and things to show their audience how some of their creations come to life!

#8: Cha Cha Linda Vintage | @chachalindavtg

Cha Cha Linda Vintage is a vintage bridal boutique in Greenpoint New York. Follow their account to find posts like the ones featured in this photo, featuring bright and pastel colored dresses.

Brooklyn has entered the chat! Cha Cha Linda Vintage is a vintage bridal and “fiesta fashion” boutique in Greenpoint, and you’ll literally be drooling over some of the finds they share on their account. With a few simple scrolls, it’s easy to see why they were voted one of Brooklyn’s Best Vintage stores by Vouge in 2022. One of the coolest things about their content is how they marry these gorgeous vintage pieces with captions that are relevant to today’s pop culture moments.

#9: Upper East Side Things | @uesthings

Upper East Side Things is the perfect social media account to find things to do in the city. These screenshot shows lots of local NYC recommendations.

If you’re planning to visit the Upper East Side and need help planning your day, Upper East Side Things is the only account you need to follow. Kerry, the account’s founder, is constantly sharing new restaurants to try, new places that sprout up, and fun activities to try on your next date night.

#10: Dorothy Wiggins | @dorothylovesnewyork

Next time you need to be inspired and maybe have a good laugh, you need to head to Dorothy Wiggin’s account. Dorothy is 99 years old and living her best life in New York…and she is not a fan of social media, despite her 277k followers on Instagram and 42.7k followers on TikTok. She’s sharp as a whip, a quintessential New Yorker, and a blast to follow online.

#11: Recess Therapy | @recess_therapy

Recess Therapy interviews kids in New York City and it's hilarious. This screenshot shows off Julian himself, plus screenshots from other 15 interviews in NYC.

Name something cooler than a New York kid. Honestly, you can’t because these kids born and raised in NYC are a different breed. New Yorker Julian Shapiro-Barnum gained massive popularity online for interviewing kids between the ages of 2-9 in New York City, and the content that has come out of this account is some of our favorite. Asking a 4-year-old the meaning of love? There’s nothing more heartwarming (or hilarious).

#12: New-York Historical Society | @nyhistory

Social media has become a search engine for younger generations, but it’s not only a place to search for the latest viral product. It can also be a place to learn some of the world’s most important history! The New-York Historical Society was NYC’s first dedicated museum, and they post about some of the most iconic moments in New York history over the last 400 years! But their social media feed is anything but boring. There are interactive Reels, historical images, and even pop culture trends!

#13: MONO + MONO | @monomono.nyc

The Mono + Mono NYC social media account is absolutely stunning. While they're a nightclub and restaurant, their feed has a high class, cozy, vintage feel that you can't turn away from.

This Korean restaurant and nightclub really lets their atmosphere do the talking on their social media—a New York marketing agency’s dream. They have some of the most stunning visuals we’ve seen on an NYC restaurant account and their captions are so simple—it’s the perfect balance. They also have a vinyl collection of 33k+ records…so THAT is incredible.

#14: PopUp Bagels | @popupbagels

PopUp bagels 🤝pop culture. This account that started in Brooklyn is now becoming a worldwide sensation—bagel lovers, rejoice! They truly are doing it all on social media—pop culture trends, bagel features, community highlights, pop-up events. You name it, they are doing it and doing it well. If Bethenny Frankel loves them, you will too.

#15: Regeneration | @re_generation

We love this vintage clothing store’s social media because its pop culture drops and curated content are too iconic not to love. From The Office to the U.S. Open, they are serving up some of the best vintage looks for whatever moment in pop culture you’re ready to emulate in your style. They also love to spotlight their shoppers with weekly roundups. The perfect way to make the vintage shopping community feel seen!

#16 & #17: Jacob’s Pickles + Tiki Chick | @jacobspickles + @tikichickworld

Jacob's Pickles + Tiki Chic are two local NYC social media accounts that you have to follow.

Ok, so these two go hand in hand! Run by the same owners and located on the same street on the Upper West Side, Jacob’s Pickles and Tiki Chick are about to become your new favorite dinner and drinks spots. Just because they have the same owner does not mean their social media presence is the same. Tiki Chick’s retro tiki bar vibes are all over their page, while Jacob’s Pickles’ vibe is much more subdued and homestyle. But what do both have? Stunning visuals of the irresistible food and drink options from their menus. Seriously mouthwatering.

Ready for your NYC-based business to stand out on social media?

Then it’s time to hire Scott Social, your soon-to-be favorite New York marketing agency. Reach out to us today to hear more about our NYC-based team and get ready to see transformation in a New York minute.

17 Must-Follow Accounts From A New York Marketing Agency