Instagram Accounts To Follow: A Social Marketing Agency's Top 10
Content so good it hurts. 💔
Ever get caught in an endless scroll, only to find an Instagram profile so stunning it stops you in your tracks? As a social marketing agency, we live for these moments. These are the top Instagram accounts to follow that push creative boundaries and make us think, "Okay, they absolutely ate with this content strategy."
Ready to upgrade your Instagram feed? Here are ten accounts that consistently serve major inspiration (and maybe a dash of feed envy).
Imitation is the Best Form of Flattery... Sort Of
Before we dive in, let's get one thing straight: these accounts aren't here for you to copy and paste. Think of them as your creative springboard—not your blueprint. The magic happens when you take these concepts and make them uniquely yours.
Maybe you love how one brand uses carousel posts, or another's approach to storytelling speaks to you. Take those elements and remix them to match your brand's personality. Because at the end of the day, authenticity > copying someone else's homework.
Top 10 instagram accounts to follow ↓
1. Omsom: Culture-First Content That Converts
When it comes to authentic storytelling, Omsom is the moment. This Asian pantry staple brand doesn't just sell sauce packets—they're serving up cultural pride with a side of mouthwatering food content. Their secret sauce? Blending educational content about Asian cuisine with bold, vibrant visuals that make you want to hit that "add to cart" button immediately.
2. Canndescent: Navigating Regulations with Style
Let's talk about the elephant in the room: some industries, like cannabis, adult products, and vitamins, face strict social media regulations. Enter Canndescent, the blueprint for brands in restricted spaces. Their feed proves you can create thumb-stopping content while playing by the rules. The key? Strategic storytelling through lifestyle imagery and artful captions that feel more luxury lifestyle than direct selling.
3. LISA SAYS GAH: Y2K Meets Modern Marketing
LISA SAYS GAH is giving everything we want in a fashion brand's social presence. Their feed is a perfect mix of nostalgic Y2K aesthetics and modern marketing strategies. Every post feels like a carefully curated magazine spread that somehow still maintains that cool-girl-next-door vibe.
4. William Bruno: A Social Marketing Agency's Graphic Design Dream
This is the account we show our graphic design team when we need a serotonin boost. William Bruno's feed is a masterclass in visual consistency while pushing creative boundaries. The way he plays with typography? Pure genius.
5. House of Form: Architecture of Engagement
House of Form proves that social media strategy is an art form. Their content architecture is as thoughtfully designed as the spaces they create. Each post works both individually and as part of their larger grid story—a strategy we're always preaching to our clients.
6. Sisters and Seekers: Community Building 101
Want to see what authentic community engagement looks like? Sisters and Seekers has it down to a science. Their approach to social content feels like texting with your bestie—informal, relatable, and sprinkled with just the right amount of emoji energy. 🫶 And that’s exactly why they’re one of our fav Instagram accounts to follow.
7. Vacation Inc: Making Corporate Fun Again
Vacation Inc is proof that corporate doesn't have to mean boring. Their retro-inspired content strategy turns sunscreen (yes, sunscreen) into a whole vibe. The copywriting? Chef's kiss. The visuals? Iconic. The brand voice? Consistent across every single post.
8. En Route Jewelry: Small Business, Big Impact
En Route Jewelry shows that you don't need a massive budget to create thumb-stopping content. Their mix of product photography and behind-the-scenes content creates an intimate shopping experience that builds serious brand loyalty.
9. Ghia: Aesthetic Consistency Goals
One scroll through Ghia’s feed and you'll understand what we mean by brand consistency. Their non-alcoholic aperitifs are marketed through a cohesive color story and editorial-style imagery that makes sobriety look seriously chic.
10. Gisou: UGC Marketing Mastery
Gisou is giving a “masterclass” in user-generated content integration – and that says a lot coming from a social marketing who scrolls the gram all day. They've built their social strategy around their community, seamlessly blending professional shoots with customer content in a way that feels natural and authentic.
Inspiration to Implementation: Let’s Get Social
Ready to turn your socials into one of the best Instagram accounts to follow? The kind that makes people stop mid-scroll? Scott Social is a Phoenix-based social media marketing agency specializing in stunning content creation and meaningful community management. From strategy to execution, we handle everything in between—because your brand deserves a social presence that's both beautiful and strategic.
Book your discovery call with us today, and let's create content that doesn't just look pretty—it performs.
IS A social marketing AGENCY a good fit FOR YOU? FIND OUT ↓
WRITTEN BY:
Halie Engler
Social Media Strategist + Copywriter
