7 Red Flags When Hiring A Digital Content Creation Agency 🚨
No, You Can’t Overlook These 🚩🚩🚩
What do you do when you see an immediate red flag on someone’s dating app profile? Swipe left.
What SHOULD you do when you see an immediate red flag on a digital content creation agency’s social pages or website? Exit. Close tab. Move on.
We know firsthand the transformative impact a skilled agency can have on a brand's online presence. However, not all agencies are created equal, and the red flags we spot can be a glaring “hell no.” Whether you're a startup or an established brand, here are seven warning signs to watch out for when looking to hire a digital content creation agency.
7 Red Flags When Hiring A Digital Content Creation Agency
#1: Poor Communication and Organization 🚩
To continue the online dating metaphor, you should already have one foot out the door when they take 12+ hours to respond to a simple text. The same thing applies to a potential digital content creation agency.
Clear and consistent communication is key to aligning strategies and achieving goals seamlessly. If an agency struggles to respond promptly to emails, misses scheduled calls or seems disorganized in its approach, you could already be in murky waters.
#2: Lack of Interest in Learning Your Business 🚩
Every business in every industry is unique, so a “one size fits all” marketing approach raises major red flags.
A digital content creation agency that doesn't take the time to understand your brand, industry, and objectives is never going to deliver content that resonates with your audience. Look for agencies that show genuine curiosity about your business and are eager to delve deep into what makes it tick.
#3: Mediocre Marketing of Their Own Agency 🚩
You’ve heard the saying, “You can’t love someone until you love yourself.” In this case, a digital content creation agency can’t do great marketing for you if they can’t do it themselves.
An agency's own marketing efforts serve as a testament to their skills and capabilities. If you come across an agency with a lackluster online presence, outdated website, or inconsistent branding, it should raise questions about its ability to market your brand online.
#4: Failure to Prioritize Research 🚩
Your digital content creation agency should be doing for you what your sleuth best friend does before you go on a date: Research.
Successful content strategies are built on a foundation of thorough research. Whether it's understanding market trends, analyzing competitors, or identifying keywords, research forms the backbone of a strong content creation strategy. Agencies that skip this crucial step risk producing content that misses the mark and doesn’t hold up in ever-changing industries.
#5: Lack of a High-Quality Portfolio 🚩
If a digital content creation agency has…no portfolio to show off their past clients, or their portfolio is a mess…🚩🚩🚩
A robust portfolio showcases an agency's past successes and the diverse industries it has served. If an agency hesitates to share its portfolio or lacks compelling case studies and client testimonials, it could indicate a lack of experience or a history of underwhelming results.
Peek At Our Case Studies ➡️
#6: Inconsistent Reporting Practices 🚩
If a digital content creation agency tells you they don’t provide analytic reports or only do them once a year…run.
Transparent reporting is essential for assessing the effectiveness of content strategies and making informed decisions as strategies continue to evolve. Agencies that fail to provide regular, detailed reports on key metrics like engagement, reach, and conversions may leave you in the dark about the impact of their efforts.
#7: Rigidity in Service Offerings 🚩
If an agency only sticks to one strict package, it probably doesn’t feel confident in its ability to stray away from those offerings. 🫢
Digital content creation agencies that insist on rigid service packages without room for customization may be unable to adapt their strategies to meet your evolving needs and goals. Look for agencies that offer tailored solutions and are willing to collaborate closely with your team to ensure that your package is full of everything you need and nothing you don’t.
Scott Social Is Green Flag Central ✅
✅ A quality over quantity approach
✅ Values transparency
✅ Prioritizes your brand’s growth
Yep, Scott Social checks all of those boxes. We specialize in elevating and streamlining social media processes for small businesses, ensuring each client receives a bespoke strategy tailored to their unique goals. It starts with a new client questionnaire to get to know you and your brand, a social media audit and a comprehensive competitor analysis, and then we’ll dive into creating a one-of-a-kind strategy for your brand’s socials.
Reach out today and discover why we’re the digital content creation agency that you’ll want to tell your friends about.
IS A BOUTIQUE AGENCY BEST FOR YOU? FIND OUT ↓
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
