Americana Motor Hotel

Over 100k Individuals Reached During Hotel Brand Launch

Americana Motor Hotel is a retro-futuristic roadside hotel with a mission in mind – to make a bold online entrance for their Grand Opening in September 2023 using social media.

👉 Americana Motor Hotel is one of our current clients! Check out our ongoing work here. 👈

Strategy

With a goal to broaden reach to the traveling world during the Grand Opening, we had a few strategies in mind: develop a launch strategy with “out of this world” content, invest in influencer partnerships and UGC content, and plan a retro-futuristic inspired photoshoot.

Grand Opening Results

With the above activations, Americana Motor Hotel saw a reach of over 100k individuals during their brand launch, spanning over 14 days. They also gained 762 followers during the launch, tripling their follower count. With influencer activations, we generated over 60 pieces of UGC content.

STATS

Section Styles gradient

100K+

Accounts Reached

762

New Followers

3.2%*

Engagement Rate

*1.5% Industry Average

“ANYONE WHO HIRES SCOTT SOCIAL SHOULD CONSIDER THEMSELVES LUCKY.”

“Scott Social is the incredibly rare social media agency that does it all: managing photo and video shoots, graphic design, building a content calendar and beautiful grid, and writing hilarious captions. They are always willing to go the extra mile for great content. Anyone who hires Scott Social should consider themselves lucky.”

- Melanie Moore Owner of Elizabeth & Clarke