Which Social Media Platform Is Best For My Business?
Social Isn’t One Size Fits All ♡
Baggy tees may be in, but an ill-fitting social media strategy for your business is OUT.
This may come as a shock or go against everything every other marketing agency has ever told you—but your business doesn’t need to be on every social media platform. It just needs to be on the platforms that will serve it best.
Now, you’re probably asking yourself, “Well, how do I choose which social media platform is best for my business?” That’s a question for the experts, and we’re the experts. Keep scrolling to learn how you should best decide. 👇
How Do You Choose Which Social Media Platform Is Best For My Business?
Consider Your Audience
Understanding your target audience is 🔑 when deciding which social media platform your business should be on. Different demographics gravitate towards different platforms, so knowing where your audience spends their time online is essential.
For instance, platforms like Instagram and TikTok may be more effective if your target demographic is predominantly millennial or Gen Z (or younger). Gen X and those Baby Boomers are more likely to be on Facebook. LinkedIn might be better if you're targeting professionals or B2B clients.
Consider Your Industry
The nature of your business and industry also significantly determines which social media platforms your business should use. Some industries naturally lend themselves to visual content, making platforms like Instagram, Pinterest, or YouTube ideal for showcasing products or services.
On the other hand, businesses in more niche industries may find better success on platforms like LinkedIn or Twitter, where they can engage with a highly targeted audience.
Why is social media important for your business? We’re glad you asked.
Peek At Your Competitors
When answering the question, “which social media platform is best for me business?”, analyzing your competitors' social media presence can provide valuable insights are effetive in the industry. If your competitors are active and successful on certain platforms, it's likely that those platforms are conducive to your industry.
However, this doesn't mean you should follow suit blindly; instead, identify gaps or opportunities your competitors may have overlooked and capitalize on them.
Analyze Your Marketing Goals
Ultimately, your choice of social media platforms should align with your overarching marketing goals. Whether you aim to increase brand awareness, drive website traffic, or generate leads, each platform offers unique capabilities to help you achieve your objectives.
Take the time to outline specific, measurable goals for your social media marketing efforts, and choose the platforms that best support those goals. If you’re looking for conversions, take to the channels with social selling capabilities. If engagement is your goal, consider platforms like Instagram and TikTok that allow you to create engaging content and foster an audience. Facebook, Twitter, and LinkedIn are better places for open conversations and broader education on your brand.
We’re The Perfect Fit For All Things Social
At Scott Social, we specialize in helping businesses like yours harness the power of social media to achieve their business dreams. From crafting compelling content to fostering meaningful connections with your audience, we're here to elevate and streamline your social media strategy.
Whether you're an e-commerce venture looking to boost sales or a personal brand seeking to expand your online reach, Scott Social has the expertise and creativity to make it happen. If you're ready to take your social media presence to the next level and get your business on the right platforms, our inbox is wide open!
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
