Social Media Management Tools We Use to Run Our Agency
We can’t live without these babies!
In the words of the Black Eyed Peas, we have to keep our social media marketing agency “runnin’, runnin’ and runnin’, runnin’.” And we wouldn’t be able to do it without our roster of must-use social media management tools!
Keep scrolling for the full list and why we ♡ them.
Social Media Management Tools We Use to Run Our Agency
Asana
We’d be nothing without a system for task management, and we have Asana to thank for helping us crush it! We keep ourselves organized in Asana by creating individual boards for our clients, which house all their related tasks as well as information about their account preferences and their package with us.
Through Asana, you can track client progress, get insights across teams and projects, and set and track company goals. And because we ♡ boundaries, we love that you can pause notifications when your work day is done, or you’re OOO.
Gain App
Our go-to social media management tool for content creation and scheduling is Gain App. Gain App isn’t just another social media scheduler; it’s our one-stop shop for every part of the creation, scheduling, and approval process. Yes, you can do it all right in the app. 🤯
One of the best parts about Gain App is that it brings the client into the process and makes them feel like they are an important part of their social media (because, well, they are.) Bringing our clients directly into the approval workflow has improved our work efficiency and strengthened our client relationships.
Learn More About Why We ♡ Gain App
Canva
Let’s get one thing straight: We aren’t operating our graphic design and video editing efforts solely using Canva, but we DO use the platform!
Canva is great because it allows you to upload client brand kits, so anything you create there stays within brand guidelines. We’ll typically use Canva for duplicate projects, email newsletter graphics, Instagram stories, and very basic video editing.
But at the end of the day, our graphic designers and video editors work within other platforms to create graphics that, well, don’t look like they came from a Canva template.
Adobe Cloud
Our graphic designers and video editors are head over heels for Adobe Cloud! As you can tell—we love simplicity. Working in Adobe Cloud allows our designers to use one host for various creative tasks.
Right now, they are using Photoshop, Illustrator, and Premiere most! These tools allow for a lot more creative autonomy than sites like Canva because the elements utilized can be completely customized, whereas in Canva, there are limitations.
CapCut
Honestly, the creator of CapCut deserves a reward. Because that social media management tool is one we honestly don’t know how we ever lived without—especially as social media is in her video era!
You're missing out if you’re on TikTok but have yet to use CapCut to create video content. In the last few years, social media has become collaborative in the sense that trends can be recreated and reused by just about anyone online, and this has grown in popularity due to the use of templates on TikTok and Reels.
CapCut is template central, but you can also easily create and edit original content in the app!
Check Out Some of Our Work Created In CapCut
Harvest
You’re doing the social media management work, but how are you tracking your time? Well, we’re using Harvest for all our time-tracking needs!
This unique platform allows you to track time by projects and tasks. Our “projects” are our clients, and we have a list of various tasks to choose from when tracking time. Harvest also allows you to break down hours in detailed reports for client billing, track expenses, and activate different projects within your company.
Love These Tools, But Don’t Want to Manage Your Own Socials?
Hire the Scott Social team, and we’ll do it for you! Social media management is what we do best, and all of these tools are already seamlessly integrated into our processes. Social media management tools like Canva, CapCut, and Gain App can be tricky to figure out, but we’re experts at teaching clients how we’ll use these tools to run their socials without missing a beat.
Skip figuring out yet another app and stick to your area of expertise: Leading your company and reaching company goals. Contact us today, and leave the social media stuff to us.
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
