12 Skincare Content Ideas That Actually Convert
Actually, one of the must-haves ✨
The Award-Winning Formula For Flawless Content
The perfect skincare routine doesn’t exist without the perfect products, and the perfect social media strategy for your skincare brands that converts doesn’t exist without the perfect content concepts!
Just like you set out to create the perfect skincare routine for your customers, we’re setting out to help you create a presence online that has the masses clicking “add to cart” on your feed. Here are 12 skincare content ideas that will actually convert and establish your brand as one of the must-haves.
12 Skincare Content Ideas That Actually Convert
#1 - Showcase A Full Skincare Routine
Your skincare brand may have one or two holy grail products, but we bet it’s your goal to have consumers use your brand in every 👏single 👏step 👏 of their skincare routine. Create content that takes your audience through a step-by-step journey of a complete skincare regimen using your products! From cleansing to moisturizing, educate and demonstrate how each product fits into a daily routine for glowing skin.
#2 - Highlight Seasonal Skincare Must-Haves
Hydration in the winter, sunscreen in the summer—our skincare needs always change with the seasons! Depending on the time of year, center your skincare content ideas to highlight essential products at different times. While you’re at it, be sure to educate your audience on why tailoring their skincare routines for different seasons will benefit their skin’s health. You know those skincare sales are about to be booming this summer!
#3- Show Us The Results
People are most likely shopping for your products because they want to change some area of their skincare routine. If you can show them exactly how your products create results people can see and feel, your sales will skyrocket. This means showing before-and-after photos, testimonials, or video reviews that showcase real people and their transformations using your products. Authenticity speaks volumes!
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#4- Share Skincare Secrets
Everyone loves an insider tip! While you don’t have to go so far as getting Dua Lipa to share her skincare secrets for your brand, having UGC creators or even your team share their secrets can get people excited about adding a new secret to their skincare routine.
This secret about the dip cap on the Naturium Dew-Glow Moisturizer had me gooped and gagged when I found out!
#5- Make FAQs A Content Pillar
FAQs are more than just a skincare content idea—they really should be an entire content pillar on your page! Here’s the thing: People don’t want to search far and wide on your social media channels to get answers to their questions about your products. Addressing common questions and concerns in your content before people even ask makes prospective customers feel like your brand is already taking care of them.
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#6- Give Us The Hacks
Don’t gatekeep! If there’s a skincare hack that your followers need to know about, they will eat it up! Offer practical tips and tricks that simplify skincare routines or enhance product effectiveness. Whether it’s a nighttime skincare ritual or a quick morning refresh, share knowledge that adds value.
#7- Demonstrate Inclusivity
Diversity in skincare is not something that every brand touches upon, but it NEEDS to be! It’s not enough just to showcase products that are offered in a variety of different shades. You need to be creating content that actually shows the faces of individuals with different skin tones and types. You never know how it will positively impact someone if they see someone who looks like them on your brand’s feed.
#8- Show Customers Where to Shop
This one seems simple but… if you want to make sales, tell the people where to shop! Online, in-store, on third party sites—you name it. If people can shop somewhere, show them exactly where and how they can find your brand, and they will.
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#9- Target Common Skincare Concerns
If you have products that solve common skincare concerns, highlight those products and how they help on your feed. Different from answering FAQs, highlighting products that tackle specific common concerns like acne, aging, or sensitive skin will make it easy for someone to find exactly the product they are looking for. The same can be done for showcasing product combos that work best on certain skin types.
#10- Bust Skincare Myths
Can you say “leader in the industry?” Well get ready to, because that’s the label you’ll be wearing with this skincare content idea. You literally can’t scroll through social media without seeing at least one “skincare guru” telling you exactly what you should be doing for the best-looking skin. (News flash: it’s not toothpaste on your pimples). Use your platform to debunk myths or misconceptions about ingredients, routines, or product effectiveness to educate your audience and build credibility.
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#11- Compare Competitor Ingredients
No tea, no shade. But your products are the best on the market for a reason, right? And if they are, chances are good someone out there already has a dupe cooking. Transparently compare your ingredients with those of competitors (without putting them on blast) or “dupe” products, highlight key benefits and explaining why your formulations stand out, backed by science and research.
#12- Give Us The Facts
If you’re feeling low on skincare content ideas, simply stick to the facts and tell your audience WHY your products work. Dive into the science behind your products! Explain why certain ingredients work wonders and the research that supports their efficacy. Educated consumers are confident consumers!
Ready to Find Your Skincare Brand’s Social Routine?
The ingredients that go into your article strategy are just as important as the ingredients in your skincare formulas:
🧪Authenticity
🧪Education
🧪Engaging storytelling
Combine these elements with strategic content planning, and you’ll be a regular social butterfly. No need to pull in scientists, though—the Scotties are the only social media experts you need to make your dreams come true online. We specialize in elevating and streamlining the social media presence of small businesses, from content creation to community management. Contact us today, and let’s make some magic. ✨
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WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
