Micro vs Macro Influencers? 5 Reasons Micro-Influencers Elevate Business
Social media is flooded with all types of macro and micro-influencers. We get it; it’s overwhelming. The question is, does your small business really need the newest “it girl” to get noticed? The short answer is no.
Did you hear what’s just in? The scoop on micro vs macro-influences.
Forbes reported that micro-influencers have 3x more engagement than macro-influencers.
Still a little skeptical? Keep on reading to find out why smaller influencers might just be perfect for your small business.
5 REASONS MICRO-INFLUENCERS ARE BETTER FOR SMALL BUSINESSES
1. Higher Engagement Rates
So, let's talk about micro vs macro-influencers—they’ve all got their own thing going on.
Even though their follower count is smaller, those dedicated few thousand followers are seriously engaged and their actions carry weight. It’s hard to believe, we know, but small influencers have much higher engagement rates than the Alix Earle-esque big-time influencers.
But what’s so great about high engagement? Small businesses usually get a boost in likes, comments, and followers with the help of small influencers.
As a bonus, engagement also helps with brand visibility and community loyalty. If you might be struggling with this check out a quick list of how you can increase your Instagram engagement!
@Karleyanddanny are an Arizona-based travel couple with only 4.4K followers but are killing it with engagement.
2. Niche Target Audience
Most influencers with a smaller following dive deep into specific interests – think your favorite candle expert or vintage fashion TikToker.
There’s a niche influencer out there for everyone. That’s the difference between micro vs macro-influencers. A niche micro- influencer who truly gets your brand can make a huge difference in elevating the experience of your target audience.
@Samspantsandplants is a sustainable fashion blogger with 2.6K followers on Instagram. Her unique take on style and the environment have helped her gain a dedicated fan base.
3. Authentic and Relatable
In a world of perfectly staged advertising and marketing, micro-influencers really stand out with their genuine, relatable content.
Trust me, this authenticity is a lot more valuable than you might think. Small businesses thrive once they’ve created a trusting, loyal, and connected community.
And thanks to micro-influencers, that tight-knit vibe is practically guaranteed.
@Mylifeasloni is a plus-size fashion micro-influencer with 2.3K Instagram followers. Her content always starts with her signature saying “Hey miss girl” and she always keeps it real!
4. Budget Friendly Collaborations
No need to stress about a tight budget—that’s where micro-influencers shine.
They're known for offering cost-effective solutions while delivering great results. Most macro-influencers charge more than what a small business can afford.
While paying heavy prices might help reach a larger audience, it’ll result in significantly lower engagement.
Micro-influencer prices are perfect for small businesses to maximize brand awareness and make the most of their dollars spent.
@Rowanugc is a fashion, and lifestyle influencer with 2.6K followers on TikTok and 1K on Instagram.
It’s common practice for brands to compensate micro-influencers with a combination of complementary products and a smaller payment.
Rowan likes to highlight these products and make perfectly curated content for each brand she works with.
5. Potential for Long-Term Partnership
Long-term relationships aren’t just for love.
Establishing a solid connection with micro-influencers plants a seed of loyalty and trust among their followers. This keeps your audience and message consistent, setting the stage to grow your base of loyal customers over time.
@Izzihart is a lifestyle, and beauty influencer with 1.6K on Instagram and 5.9K on TikTok. She started working with Glossier a year and a half ago and remains dedicated to promoting their products.
READY TO FIND MICRO-INFLUENCERS FOR YOUR SMALL BUSINESS?
That was a lot. Trying to find the perfect fit for your business is not an easy feat. To make it easier check out our outline of where to find influencers for your brand in 5 easy steps.
And as a reminder…
It’s important to stay consistent with your goals and mission. An authentic and real influencer can help your small business soar. You may still be a little confused about micro vs macro-influencers, but don’t worry. The right influencer is out there for you, you just have to find them!
If you’re a small business ready to jump into the world of micro-influencers, Scott Social has the resources for you. As a boutique social media marketing agency based in Phoenix, Arizona, we know exactly what to do when connecting small businesses with the perfect influencers. Contact us today and let us help you elevate your business!
WRITTEN BY:
Annalise Keiper
Spring Intern 2024