How to Design Successful Social Media for Retail Businesses
Say hello to social selling.
It’s 2023. We’re going to let brands convince us to shop online. 💁🏻♀️
In our post-2020 world, online shopping is how many people choose to do their shopping and how many brands choose to do their selling. Retail businesses are taking over the social media landscape, and it’s a corner of the e-commerce industry you do not want to miss out on. We’re dishing out the ultimate list of tips on how to design successful social media for retail businesses.
People aren’t excited to get back to in-store shopping?
It’s less about their excitement and more about convenience. Shopping for just about anything from the comfort of our own couches has changed us as a society, and brands that are quickly adapting and accommodating this change are crushing it in the retail industry.
How to Design Successful Social Media for Retail Businesses
Starting to see the importance of social media for your retail business? Let’s dive into how to curate your social media to suit your goals.
#1- Optimize Each Social Media Platform
Instagram, TikTok, Facebook, and Pinterest will be your retail business’s top social media platforms to sell on. While adopting a strategy encompassing these is essential, it’s not enough to simply cross-post on each channel.
Different types of content will perform differently on each channel, and your audience on each channel will be different.
These channels have different “shop” capabilities, so shoppable posts and products listed in each shop must be reviewed individually for successful selling.
#2- Develop A People-First Community Approach
Fostering relationships with your customers will directly impact your retail business’ engagement and sales. Aside from that, don’t you always feel amazing when a brand listens and reacts to you positively or helpfully? Making people feel seen and heard lets them know you value their support and helps them view you as a reliable resource.
Respond thoughtfully to comments and DM’s (both positive and negative) and make your customers feel like they are being listened to. The more positive their experience, the more likely they’ll be a return customer and send their friends and family your way.
#3- Vary Your Content
We already mentioned that different types of content will perform differently on each social media platform. But that doesn’t mean you should limit the content you’re sharing. Batching a wide variety of content will give you posting options for the present and plenty of content and ideas to repurpose for other channels later.
Striking a balance between static content, video content, UGC, ads, and blog content (just to name a few) will ensure that every channel always has something to share at all times. Varying your content ideas and messaging is also essential. Sure, you’re there to sell your product, but you also want to infuse your feed with entertaining and educational content.
#4- Pay Attention to Your Analytics
Once you’ve started your strategy, measuring analytics and ROI for each platform will help you better understand what is working on social media and what isn’t. What you choose to look at will depend on your retail business goals. You might want to track critical metrics like engagement, traffic, conversions, and revenue generation.
Each social media platform will have a hub you can utilize to view and track these metrics.
Let Scott Social Set You Up For Success
If you’re thinking, “I can’t come up with all those different types of content,” or “I wouldn’t know how to interpret social media analytics if my life depended on it- that’s what we’re here for!
At Scott Social, we’ve helped various brands build their social media presence from the ground up. We’ve also worked with brands with somewhat of a social presence and transformed their socials into a hot spot for community, engagement, and sales (duh). Just ask Americana Motor Hotel and Vegify.
Our team of social media experts specializes in content creation and management, copywriting, graphic design, paid advertising, and more. Contact us today to learn more about how we can design and execute a successful social media strategy for your retail business!
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
