How Social Commerce Works – And How It Can Work For Your Brand
Get Your Audience Shopping ‘Til They Drop 🛍️
Ariana Grande said it best. “I see it. I like it. I want it. I got it.”
I don’t know about you, but that is 1,000% my mantra when I'm scrolling social media these days with the rise in social selling. But have you ever stopped to think about the magic behind those seamless shopping experiences that seem to blend right into your social media scrolling? That’s social commerce in action.
So, how does social commerce work, and how can it work for your brand? Let’s get into it. 👇
What IS Social Commerce?
Imagine dropping your favorite stores right into your phone, complete with personalized recommendations and instant checkout options. It’s 2024, babe; they’ve LITERALLY figured out how to do that!
Unlike traditional e-commerce shops, where you hop onto a website to make a purchase, social commerce flips the script by integrating purchasing opportunities directly into your audience’s social media feed.
Fun Fact: Millennials and Gen Z are shopping fiends. People between the ages of 18-34 are already online scrolling. If your products target that age range, get ready to thrive.
Okay…. tell me How Social Commerce Works ↓
Shopping Becomes A Social Experience
Your audience is no longer confined to going to the mall with their mom to shop. They are online with all their BFF’s scrolling away. Now, your customers can shop alongside their friends, share recommendations, and even seek out real-time opinions online before hitting that “buy” button.
Keeps Shopping Simple
Trust me; your audience is going to 🫶 you if they can shop your products without even having to leave the comfort of their favorite social media app. With streamlined checkout processes and integrated payment options, you can kiss those abandoned shopping carts goodbye and say hello to higher conversion rates on social shops.
Make That $$$
Here’s the truth bomb – you can rake in some serious $$$ with understanding how social commerce works. I’m talking big bucks, folks. According to projections, the global social commerce market is expected to skyrocket to a jaw-dropping $2.9 trillion by 2026. That’s a whole lot of zeroes.
Gives You Major Audience Insight
Okay, okay—it’s not just about the Benjamins. Social commerce also gives you invaluable insights into your audience’s preferences and behaviors. By leveraging analytics and tracking engagement metrics, you can fine-tune your marketing strategies and deliver targeted content that speaks directly to your customers’ interests.
How Can Your Brand Make The Most Out of Social Commerce?
Keep Engaging
When trying to amp up social selling, your engagement strategy should be no different from your regular engagement strategy! Take the time to interact with your audience, respond to comments, and foster a sense of community around your brand. After all, social commerce is all about…being social.
Encourage Reviews
Positive feedback can be a powerful marketing tool, so don’t be afraid to ask your satisfied customers to share their experiences with the world. Platforms like TikTok shop even have a dedicated space for reviews right in their shop! We love transparency.
Be A Good Listener
Pay attention to what your audience is saying, whether it’s through comments, shares, or direct messages. If you encounter any issues or concerns, don’t hesitate to step in and provide top-notch customer service. If your audience feels taken care of, they’ll be more likely to come back and shop again or encourage their own friends or audience to pop by your shop.
Use Data To Your Advantage
Leverage insights from social media analytics to target your advertising efforts and get your shop in front of the right people at the right time.
Speaking of Getting It Right…
Oh, hey! 👋Scott Social is your go-to partner for all things social media marketing. Based in sunny Phoenix, Arizona, we’re a boutique agency dedicated to helping small businesses elevate their online presence.
From stunning content creation to heart-to-heart community management and setting up social commerce shops, we’ve got you covered every step of the way. So why not take the plunge and see what we can do for your brand? Trust me, you won’t regret it.
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
