8 Creative Ideas For Social Media Marketing Restaurants
Create A Feed As Delicious As Your Menu ♡
POV: You’re traveling to a new city and need the best restaurant recs. Where’s the first place you’re looking? Yep, it’s social media.
Forget the Yelp reviews—finding a restaurant’s social media page gives you the perfect glimpse into their vibe, menu, and clientele. Or at least, it should.
Restauranteurs, listen up! 📣E-commerce brands are using social media for social selling, and you should be using it to give your ideal client a taste (pun intended) of what you’re serving up! We’re dishing out 8 creative ideas for social media marketing restaurants, so keep scrolling
8 Creative Ideas For Social Media Marketing Restaurants
#1. BTK: Behind the Kitchen
We know that food can bring people together, so seeing the care that goes into crafting your restaurant’s specialty dishes is definitely something your audience wants to see! It’s one thing to see your favorite dish making its way to your table, but knowing exactly how the chefs prepared it makes the dining experience much more special.
Grab some B-roll of your kitchen staff cooking the dishes they love most, and watch the community reception online skyrocket!
#2. Host Giveaways or Collaborations
Free or discounted dinners? Sign us up! In fact, sign up just about anyone because who doesn’t love free and discounts?! If you’re looking to harness some more engagement on your restaurant’s socials, hosting a giveaway or even a collaborative giveaway with another local organization will get your audience pumped.
The goal here is to get the winner of the giveaway in the door, to give them an experience to die for, and have them spread the word to their circle!
#3. Become the Local Staple
Positioning yourself as a local staple on social media is a surefire way to draw in those out-of-towners! If you’re creating content that uses specific keywords like “the best __ in __” people are more likely to find you in their social search.
Content like this allows you to creatively showcase specific menu items your restaurant is known for, your restaurant’s ambiance, or special offers.
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#4. Get Seasonal
Social media marketing for restaurants lends itself so well to seasonality! And we don’t just mean your typical calendar holidays, but seasonal menus, too!
If you offer seasonal menus or special promotions, get them on your social media! Everyone loves a limited-time offer, and knowing that these items or offers won’t be around for long is sure to get some more foodies in the door.
#5. Hop On Trends
Don’t think the latest social media trends lend themselves to the restaurant industry? You’re dead wrong, babe. While hopping on trends never guarantees virality, you’re definitely going to give your reach a boost if your content is found on the trending audio page (hello, Espresso by Sabrina Carpenter).
Girl dinner is literally the backbone of restaurant social media marketing!
#6. Partner with UGC Creators
There is no shortage of food bloggers, travel influencers, or foodie UGC creators on social media—so use them to your restaurant’s advantage!
These creators, specifically travel influencers and local food bloggers, have your ideal customer right in their back pocket. Whether they have 1k followers or 100k followers, their content is going to put your restaurant right in front of entirely new audiences!
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#7. Show Off Your Vendors
Be honest: Could your restaurant function without its vendors? Doubt it!
If you frequently work with other local vendors, showcase them on your feed! If they have a social media presence of their own, tag them as collaborators on posts for increased reach and engagement.
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#8. Give Us The Vibes
No one works harder than the Instagram boyfriend snapping pics of his girl in front of all the Instagramable spots, literally everywhere. If your restaurant has a unique setup that is Instagram-worthy, share that sh*t!
Showcasing the perfect photo-op spots from your restaurant on your feed will draw in business—because we need pics or it didn’t happen.
Ready to kick your restaurant’s social media presence up a notch or two? We’re the team to help you do it. We’ve got the secret ingredient to succeeding on socials: quality over quantity—something we think you restauranteurs can appreciate.
Based in Phoenix, AZ, but taking clients from all over the map, we’re ready to help you get your delicious offerings out of the kitchen and onto socials.
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
