13 Engaging Chiropractic Social Media Post Ideas
Let’s crack down on those engagements!
Is your page getting little to no interactions? The art of engagements is one of the hardest to conquer on social media. It’s even harder in a healthcare field such as a chiropractic practice.
The reason you're on social media is to promote your business and gain new clients. But you can't do that if no one is interacting with your posts! Engaging chiropractic social media post ideas are the medicine your socials need.
So, if you’re ready to step up your social media game and get your chiropractic practice noticed, keep reading! Here are 13 totally do-able chiropractic social media post ideas to make your online presence as dynamic as your treatments.
13 Engaging Chiropractic Social Media Post Ideas
1. Using Creative Thumbnails
Why is that baby upside down?!
First impressions are everything! Especially on social media where users scroll quickly through their feeds and you have less than two seconds to capture their attention.
A great way to capture attention is by using creative thumbnails for your videos and posts. You can use the client’s reactions (with their permission) or a funny looking chiropractic pose to gain people’s attention.
Whether you’re posting a tutorial or an educational video, a great thumbnail encourages users to stop scrolling and engage. But please don’t get a HIPAA violation!
2. Myth Busting and Fact Checking
Who are you gonna call? Myth busters!
These days everyone online claims to be an expert. Posting quick, fact-based content to debunk common misbeliefs is a great way to boost interactions.
Make it fun of course, but also use clear language and back up your claims with sources or personal professional experience. This type of content not only educates but it also positions you as an expert in your field.
3. Non-Boring Patient Success Stories
There’s nothing more powerful than a real success story. Sharing patient testimonials or transformation stories is one of the most engaging types of content.
Before-and-after photos or video interviews with patients will be beneficial in building credibility and trust with your audience.
4. User-Generated Content
When looking at a new practice, the first thing a person does is look for reviews. They need to know if your business is legit!
User-generated content (UGC) is a fantastic way to showcase the experiences of your patients and create a sense of community (while, ideally,helping you gain potential clients).
Encourage your patients to share their success stories, photos of their visits, or even their favorite tips for maintaining spinal health. Start reposting UGCs and maybe even create an Instagram Story Highlight or TikTok Playlist dedicated to customer testimonials.
5. Fun Facts and Did-You-Knows
The truth is the average person knows absolutely nothing about bones, posture and anything of that nature. Educating your followers is an excellent way to establish yourself as a trusted resource.
Share posts about how chiropractic care works or the science behind spinal health. But make it interesting! Don’t give your followers PowerPoint slides.
This content positions you as the go-to expert and empowers your patients to take charge of their health.
6. Interactive Posts
Another chiropractic social media post idea to boost interactions is by engaging your followers with interactive posts like polls or quizzes.
You could ask, "What's the biggest issue you face with your posture?" or "Which stretch do you do first thing in the morning?"
This not only gets people to engage but also helps you gather valuable feedback from your audience. Plus, interaction increases your chances of appearing in your followers' feeds.
Keeping your posts interactive is the key to success!
7. Tips and Preventive Care
Chiropractic care isn’t just about fixing pain—it’s about preventing it in the first place.
Share tips and preventative advice that your followers can easily incorporate into their daily routines. Whether it’s stretching techniques for athletes or lifestyle changes to improve overall spinal health, this kind of value-driven content builds engagement and trust.
A helpful tip once a week can keep your audience coming back for more. And it can keep the ache and pain away!
8. Keeping up with the Chiropractor Trends
It is always better to be two steps ahead!
Staying relevant and sharing the latest trends in chiropractic care is very important when trying to boost interactions. You don’t want to be like Facebook users who will jump on a trend 5 months after it ended.
Whether it’s a new technique, tool, or approach that you're using in your practice, keeping your audience updated on what’s new can spark curiosity and engagement.
Maybe you’ll even want to get into chiropractic ASMR. Shhhh do you hear that? *spine cracks*
9. Eye-Catching Graphics
Eye-catching graphics are crucial for grabbing the attention of your audience.
A simple infographic about spine health or a custom illustration showing stretches are a few of the many ways you can catch the attention of your audience. Vibrant, well-designed images can convey a lot of information in a short amount of time. Invest in high-quality visuals to make your posts stand out.
But please, please, please put the stock images down!
10. Utilizing Instagram Stories
Instagram Stories are the quickest and easiest way to see a boost in your interactions. They are a great tool for sharing quick updates, exclusive discounts, behind-the-scenes content, or even a little Q&A session.
You can directly ask your followers to take polls on chiropractic-related topics or share quick tips and reminders. Because stories disappear after 24 hours, it’s a casual, fun way to engage without worrying too much about perfection.
Don’t forget to be consistent! Try to share 3-5 story posts daily.
11. Seasonal & Relevant Content
Every season brings its own set of health challenges. Use this to your advantage by creating seasonal content that resonates with your audience.
For example, in the winter you can create a video showing your audience the correct posture when shoveling snow. In the summer, you could focus on hydration and posture while traveling.
Tying your posts to seasonal changes and relevant events shows that you're in tune with your audience's needs any time of year.
12. Behind the Scenes Content
Everyone is a bit of a Nosy Nancy. Give your followers a sneak peek behind the scenes at your practice, but don’t make it boring!
Showcase your team by telling your audience their favorite hobbies or shows, giving a tour of your practice or even have your team participate in the latest TikTok trend.
People love seeing the human side of a business, and giving them a sneak peek helps them feel more connected to you and your practice.
13. Highlighting Unusual Clients
Snakes get back pain too??
Not every client is your average human, sometimes they are four-legged with fur and a tail!
Every once in a while, it’s fun to share a light-hearted post about a more unusual patient. This could be a pet (with their owner’s permission, of course) or a quirky condition you helped treat (again with permission).
Broadcasting unusual clients shows the wide range of treatments and patients you serve. This makes your practice feel more accessible and welcoming. And who wouldn’t wanna see a horse getting its back cracked?
Ready to level up your chiropractic social media game?
Loving these chiropractic social media post ideas? Make your practice the talk of the town by working with Scott Social—your go-to boutique social media marketing agency! We’re all about turning small businesses like yours into social media rock stars. From eye-catching content to building meaningful connections, we’ve got you covered.
Ditch the stress and let us handle your online presence so you can focus on what you do best—healing and helping your patients!
Let’s chat and see how we can transform your social media into a powerhouse!
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WRITTEN BY:
Micah Collins
Intern