17 Luxury Apartment Social Media Post Ideas (With Examples)
Because nothing about luxury should be boring!
Tired of seeing the same old luxury apartment social media posts on Instagram? Want to stand out and show off your space in a way that’s fresh, fun, and totally unique? We’ve got you with 17 killer social media post ideas to take your apartment’s feed from basic landlord to trendy/fun landlord. Ready to level up your content? Good, because you should be!
17 Luxury Apartment Social Media Post
1. Virtual Open House But Interactive 💫
What to Do: Go live or post a detailed walkthrough of your apartment. But instead of just showcasing the basics, add a spin to your luxury apartment's social media! Have followers get involved in the fun by finding hidden items or landmarks throughout the apartment in the post.
Make sure to have the comment ability to all viewers open on your story if you’re going to give this idea a go. It’s only fun if you can really get potential tenants and current ones to engage!
Why It Works: Having an interactive post not only gives followers a fun reason to engage with the post but makes your brand memorable too!
2. Pet Lovers Live In Luxury Too
What to Do: Host an event where residents can bring their furry friends together if your apartments allow it and snap away! Get the community vibes of residents and their lifestyles out there for the world to see.
If your complex is pet friendly, that can be a big plus to a whole new audience. Be sure to highlight that you welcome pet lovers and their companions to your apartment building while still being luxurious with this idea. Think #realhousepetsofluxury !
Why It Works: Social media loves a good animal post and this gives a community feel while promoting your residential lifestyle. If Charlotte York would take her King Charles Spaniel to the event, you’re doing it right!
3. Golden Hour Balcony Shots
What to Do: As basic as it may sound, golden hour pics are the way to go if you want to show the beauty and luxury of your apartments. Get out there and snap a pic of the best lighting for your apartments all day.
The way to not make this idea so basic is easy… Stage, stage, stage! The more luxurious you can make the foreground of your picture the more it will standout from everyone else. Show what no one else has to offer with the oldest trick in the social media book.
Why It Works: It’s aesthetically luxurious and makes your apartment look even more inviting. Who wouldn’t want a sunset view every day?
4. Behind-the-Scenes of a High-End Remodel
What to Do: Share before and after images or videos of any recent upgrades or renovations. Bonus points for showing the transformation process!
Do a “day in the life”posting style on your story with engaging Q&A’s or multiple choice questions for tenets and future tenets to get excited about what’s to come. Don’t forget to do a before and after post on your main feed as well!
Why It Works: People love seeing the effort and attention to detail that goes into luxury living spaces. Think of yourself as a short-form HGTV!
5. Resident-Only Social Events (Virtual or In-Person)
What to Do: Host an exclusive resident event, like a wine-tasting night, cooking class, or poolside Bachelor screening. Show clips of the fun, the decor, and the experience only living the high life can get you.
While you do content for these events, it’s best to keep it short and sweet because they’re meant to be exclusive. Less is more in this case, like the Met-Gala, people want to see what they can’t!
Why It Works: It fosters a sense of community and gives your followers a peek into the lifestyle they could be a part of.
6. Luxury Apartment Playlist
What to Do: Create a playlist that fits your apartment's vibe—chill for a modern, sleek apartment or upbeat for a fun, vibrant building. Followers can interact with the playlist and have an inside look at what living luxury looks like uniquely to your apartments.
Playlist can also save you the time of looking for new music to add to stories and post by just pulling from what already exist. You’re promoting your vibe while promoting the image or video.
It doesn’t hurt to open this playlist up to suggestions from tenets either in a newsletter email or however you connect. Play the music in the lobby for an extra touch of tenets hearing their song request first hand.
Why It Works: Music taps into the lifestyle and creates a connection beyond the walls and furniture of an apartment. Being unique matters to followers and this is going to be their jam!
7. A Day in the Life of a Resident
What to Do: Create a mini vlog (or a set of stories) following a day in the life of one of your residents. An Instagram takeover is always a good idea to show how someone lives hour by hour when their life is one others want to live.
This plan can get tricky with handing over access to an account, but once you figure out the logistics you’ll be on your way to boosting activity. But, if you’d rather have the tenant post on their story and you repost to the main account that could work too!
Make sure you catch a tenet on a busy and interesting day though. Communicate and ask when they’ll best be able to show of the area and accommodations in their apartment!
Why It Works: Followers can get a sense of the life they want to live. It’s like MTV Cribs, but for your apartments.
8. “Did You Know?” Fun Facts About Your Area
What to Do: Post little-known facts about your building or neighborhood. Get into its history, architecture, or a local hidden gem (a great bar or theater).
It’s easy to find fun facts from your cities website or social media, but take it one step further with interactions. Go to the venue or landmark to show just how accessible these fun finds are from your apartment.
Why It Works: Your apartment is a part of a community and its culture, so make sure people know you’re a part of it and they can be too!
9. DIY Luxury Apartment Decor Tips
What to Do: Share budget-friendly, DIY decor hacks that can elevate the look of any luxury apartment. Think custom art, unique plant setups, or clever lighting.
Get inspiration from the endless number of apartment DIY professionals of Instagram Reels and TikTok to make this idea a little more brainless in your posting. You can even find out if a tenant would be willing to try out a project to add more personality.
Why It Works: You’re not a regular apartment, you’re a cool apartment that encourages making your building home, not the cookie-cutter look of every highrise.
10. “Move-In Ready” Challenge
What to Do: Post a challenge for residents to show how quickly they can transform an empty apartment into a cozy, styled space reflecting their personal style. Reward the winner with a gift card to a local hot spot.
This is free staging for your empty apartments if you really think about it. You just gained a weeks worth of content with different spins on how you can set up your luxury apartments, it’s a win-win.
Why It Works: It’s interactive, fun, and inspires others to get creative with their own homes. Also, it beats the stigma of apartments never letting residents make their space their own… P.S. This is a great opportunity to partner with that local decor shop or home goods store!
11. Apartment Cooking Challenge
What to Do: Let’s tap into the Food Network-loving side of socials. Share videos or posts of residents preparing easy and stylish meals in their kitchens. You’re bound to find a secretly amazing chef somewhere among the residents.
When the challenge is done, have a resident exclusive event where you host a dinner and cocktail hour with all the food cooked. This is one more way to tie these ideas together for multiple variations of what’s possible!
Why It Works: This shows off practical luxury while giving an idea of how amenities/appliances are used on a day-to-day basis on your luxury apartment's social media.
12. Unique Amenity Features in Action
What to Do: Instead of just posting static photos of your amenities (like the gym, pool, or spa), show them being used in a way potential residents wouldn’t expect. This goes back to the idea of throwing an event like a courtyard yoga class, a pool party, or drinks in the common areas.
This is a good opportunity to get testimonials too. Ask the tenants how often they use the amenities, why they like them, etc. to make your apartment for desirable on socials!
Why It Works: It gives life to your amenities, showing how they contribute to the community’s lifestyle. It makes people want to have the amenities only your apartment can give them!
13. Highlight Your Apartment’s Sustainability Features
What to Do: Create a post showcasing your building’s eco-friendly features, like energy-efficient lighting, recycling programs, or water-saving appliances. Include stats on how these reduce your carbon footprint. Tree huggers can live luxury too, show that off!
This content idea might take a little more research on your end so keep that in mind. It’ll be good to get statistics and testimonials on how well your sustainability features are working since this is something that can be proven.
Why It Works: Sustainability is a hot topic, and showing your eco-friendly practices can attract a socially conscious audience. It also shows why you’re not just another landlord trying to flip a profit.
14. Showcase Personal Resident Stories
What to Do: Ask around and see if any residents would be open to sharing what they’re doing living in your area and how they use the apartment building to better their lifestyle.
Content from a personal angle is something apartments don’t provide a lot of, if any at all so the sky is the limit when it comes to what you can do with this. The biggest barrier is going to be getting residents to want to share personal stories since they’re there to live their lives as usual.
Why It Works: Personal stories humanize your brand and make your apartment complex feel more like a community. It can be easy to come across as another sterile apartment building, so add some life to the lives in it.
15. Seasonal Vibes – Holiday Decor and Beyond
What to Do: Post your building decor for seasons and holidays. Better yet, if a resident will let you check out the decor in their apartment setup to get content, do it! And don’t leave out niche holidays that give an extra opportunity to post.
These post can give you an opportunity to take a break from the apartment content and lean into a graphic of some sort of family picture of co-workers. It all depends on the holiday and what’s to be expected.
Why It Works: It taps into the festive spirit of how you manage your complex and could show how residents make the space feel cozy year-round.
16. Resident-Recommended Local Spots
What to Do: Share recommendations from residents for their favorite local hangouts. Restaurants, bars, and coffee shops get your followers excited about living in your neighborhood.
Talking to the owners and workers of local spots is a great idea in this case. You might even spark a future collaboration for of the challenges we talked about earlier!
Why It Works: It shows that your building is more than just an apartment; it’s part of a thriving local community.
17. Luxury Apartment Bloopers
What to Do: Let the imperfections of running a building show by sharing a blooper reel of behind-the-scenes moments—think accidental spills, funny reactions, or awkward situations during a photo shoot.
Don’t go too overkill with the mess-up’s because you want to keep the luxury image in mind, but it can be fun to show a silly side. Tenets want to be able to relax and live in their space no matter how luxurious they are, so show them the landlord knows how to have fun too!
Why It Works: It’s relatable and adds personality to your feed, making your apartment brand more approachable to a larger demographic. AKA: Anyone can have a bougie life and a fun lifestyle.
Make Your Apartment’s Socials Match Your Apartment
Start bringing these concepts to life in your luxury apartments social media and you’ll be the cool kid on the block in no time, not just the pretty one. Keep your content unique, innovative, and fresh; the people will follow. Scott Social knows just the things to get your ideas up and running on all the socials; you have the idea and we make it a reality. Trust me, people always want what they miss out on, so get out there and give them FOMO!
are you in your influencer era? read more ↓
WRITTEN BY:
Avery Caudill
Intern