Finding The Best Social Media Management Package
What To Look For (And Avoid) 👇
Let's have an honest conversation about social media management packages.
Because here's the thing: If that super cheap package you found on Fiverr seems too good to be true... it definitely is. Trust me, we've seen enough social media horror stories to write a whole Netflix series.
So before you slide into any agency's DMs, let's talk about what you should actually look for in a social media management package (and what red flags should have you running faster than Ferris Bueller trying to beat his parents home).
The Non-Negotiables in Your Social Media Package
1. Analytics That Actually Make Sense
Pretty posts aren't enough. Your social media package should include:
Monthly analytics reporting
Clear KPI tracking
Strategy adjustments based on actual data
Regular performance reviews
Here's a story that'll make you go 🤯
One of our clients, Solid State Coffee, came to us with a gorgeous feed but zero analytics tracking, meaning that they didn’t have insight into what’s working – and what’s not.
Plot twist: After implementing a numbers-driven strategy, they saw a 413% increase in reach and 300% increase in engagements in just 9 months. Plus, their follower count is absolutely skyrocketing.
The moral of the story? If an agency isn't talking about metrics, that's your cue to thank u, next.
2. Specialists > Generalists
You know that friend who says they can do everything? Yeah, don't let your social media be that friend.
When a single person claims they can:
Design all your graphics
Edit your videos
Write your captions
Manage your community
Run your ads
And probably solve world peace while they're at it
… then unfortunately, it means that you may have hired a generalist. While this can be a strength in a startup where everyone is wearing all of the hats, it’s not a great sign when you’re hiring an agency.
Why? Because social media isn't just one job – it's like five jobs in a trench coat. Your package should include access to:
Creative direction from an experienced strategist
Professional graphic designers
Video editors who know their way around Reels
Copywriters who can make your captions pop
3. Strategy That's Actually Strategic
If your social media package doesn't include a custom strategy, we need to talk. Because posting aesthetic photos with random captions is not a strategy – it's a Pinterest board.
Look for packages that include:
Brand voice development
Content pillars
Posting schedules that make sense for your audience
Hashtag + SEO keyword strategy
Community growth plans
The Red Flags (Run, Don't Walk)
1. “Post Every Day” Promises
Let's bust a myth real quick: You don't need to post every. single. day.
In fact, quality over quantity is the strategy to go for. Would you rather have 7 mediocre posts a week or 3 killer posts that have your audience smashing that save button?
2. The "Too Good to Be True" Price Tag
Listen, we get it. Budget matters. But if someone's offering to manage all your socials for less than you spend on other professionals like your accountant, HR consultant, or attorney... there's probably a catch.
Quality social media management requires:
Time (like, actual human hours)
Professional tools and software
Skilled specialists
Strategic planning
Regular reporting and optimization
If the price seems suspiciously low, ask yourself: What corners are they cutting?
3. Zero Onboarding Process
If an agency is ready to start posting tomorrow without learning about your brand, that's a bigger red flag than all of Harry Jowsey’s red flags combined (Reality TV lovers – Perfect Match, anyone?).
A proper social media package should include:
Brand discovery sessions
Competitive analysis
Goal setting meetings
Clear communication processes
Regular check-ins and strategy reviews
What Your Social Package Should Actually Include
Ready for a checklist that'll make choosing your social media package easier than deciding what to watch on Netflix? Here's what to look for:
✨ Strategy & Planning
Internal audit and competitive research
Monthly content strategy
Profile optimization
Clear goals and KPIs
📸 Content Creation
Professional graphic design
Video editing (hello, Reels!)
SEO-optimized copywriting
On-brand visuals
đź“Š Reporting & Analytics
Monthly performance reports
Strategy adjustments based on data
Clear ROI tracking
Regular review meetings
đź‘Ą Community Management
Daily engagement
Comment monitoring
DM management
Community growth strategies
scott social’s packages:
Let's spill the tea on our packages (because transparency is totally our love language đź’•).
Our Just Social package is for brands ready to level up their social presence without all the extra bells and whistles. Think of it as your social media starter pack – but make it luxe.
Our Social + Influencers package includes everything in Just Social, plus we'll slide into those influencer DMs for you. Perfect if you've got a product that's begging to be shared or a storefront that needs some social love.
Our Full Service package for brands who want it all (and we mean all). Think of it as having your own in-house social media team, minus the whole hiring process.
Here are all the details (or you can find them here on our services page):
✨ Pro tip: All our packages are based on our "quality over quantity" approach. That means we're not just throwing content at the wall to see what sticks – we're crafting intentional posts that actually convert.
But don’t worry, there’s more.
Level Up Your Package With These Add-Ons ✨
Because sometimes you need a little extra sparkle in your social media strategy. Mix and match these add-ons with any package:
Want the full tea on pricing and packages? Check out our services page.
Ready To Find Your Ideal Social Media Management Package?
Your social media presence is too important to trust to the lowest bidder or your friend’s uncle’s college buddy. Instead, look for packages that offer:
A specialized team (not a jack-of-all-trades)
Data-driven strategies
Regular reporting and communication
Quality over quantity approach
Custom solutions for your brand
Ready to level up your social media game with a package that actually delivers? Let's chat about creating a strategy that's as unique as your brand. Book a Discovery Call with us, and let's make your social media presence something worth double-tapping.