Finding The Best Social Media Management Package

Nov 6

What To Look For (And Avoid) 👇

Let's have an honest conversation about social media management packages.

Because here's the thing: If that super cheap package you found on Fiverr seems too good to be true... it definitely is. Trust me, we've seen enough social media horror stories to write a whole Netflix series.

So before you slide into any agency's DMs, let's talk about what you should actually look for in a social media management package (and what red flags should have you running faster than Ferris Bueller trying to beat his parents home).

The Non-Negotiables in Your Social Media Package

1. Analytics That Actually Make Sense

Pretty posts aren't enough. Your social media package should include:

Monthly analytics reporting
Clear KPI tracking
Strategy adjustments based on actual data
Regular performance reviews

Here's a story that'll make you go 🤯

One of our clients, Solid State Coffee, came to us with a gorgeous feed but zero analytics tracking, meaning that they didn’t have insight into what’s working – and what’s not.

Plot twist: After implementing a numbers-driven strategy, they saw a 413% increase in reach and 300% increase in engagements in just 9 months. Plus, their follower count is absolutely skyrocketing.

The moral of the story? If an agency isn't talking about metrics, that's your cue to thank u, next.

Looking for a social media management package that actually delivers? Learn what the best agencies include (and what cheap alternatives quietly leave out).

2. Specialists > Generalists

You know that friend who says they can do everything? Yeah, don't let your social media be that friend.

When a single person claims they can:

Design all your graphics
Edit your videos
Write your captions
Manage your community
Run your ads
And probably solve world peace while they're at it

… then unfortunately, it means that you may have hired a generalist. While this can be a strength in a startup where everyone is wearing all of the hats, it’s not a great sign when you’re hiring an agency.

Why? Because social media isn't just one job – it's like five jobs in a trench coat. Your package should include access to:

Creative direction from an experienced strategist
Professional graphic designers
Video editors who know their way around Reels
Copywriters who can make your captions pop

3. Strategy That's Actually Strategic

If your social media package doesn't include a custom strategy, we need to talk. Because posting aesthetic photos with random captions is not a strategy – it's a Pinterest board.

Look for packages that include:

Brand voice development
Content pillars
Posting schedules that make sense for your audience
Hashtag + SEO keyword strategy
Community growth plans
Clear goals and KPIs

Oprah Strategy GIFfrom Oprah GIFs

The Red Flags (Run, Don't Walk)

1. “Post Every Day” Promises

Let's bust a myth real quick: You don't need to post every. single. day.

In fact, quality over quantity is the strategy to go for. Would you rather have 7 mediocre posts a week or 3 killer posts that have your audience smashing that save button?

2. The "Too Good to Be True" Price Tag

Listen, we get it. Budget matters. But if someone's offering to manage all your socials for less than you spend on other professionals like your accountant, HR consultant, or attorney... there's probably a catch.

Quality social media management requires:

Time (like, actual human hours)
Professional tools and software
Skilled specialists
Strategic planning
Regular reporting and optimization

If the price seems suspiciously low, ask yourself: What corners are they cutting?

3. Zero Onboarding Process

If an agency is ready to start posting tomorrow without learning about your brand, that's a bigger red flag than all of Harry Jowsey’s red flags combined (Reality TV lovers – Perfect Match, anyone?).

A proper social media package should include:

Brand discovery sessions
Competitive analysis
Goal setting meetings
Clear communication processes
Regular check-ins and strategy reviews

Red Flag Tara Mooknee GIFfrom Red Flag GIFs

What Your Social Package Should Actually Include

Ready for a checklist that'll make choosing your social media package easier than deciding what to watch on Netflix? Here's what to look for:

✨ Strategy & Planning

Internal audit and competitive research
Monthly content strategy
Profile optimization
Clear goals and KPIs

📸 Content Creation

Professional graphic design
Video editing (hello, Reels!)
SEO-optimized copywriting
On-brand visuals

📊 Reporting & Analytics

Monthly performance reports
Strategy adjustments based on data
Clear ROI tracking
Regular review meetings

👥 Community Management

Daily engagement
Comment monitoring
DM management
Community growth strategies

scott social’s packages:

Let's spill the tea on our packages (because transparency is totally our love language 💕).

Our Just Social package is for brands ready to level up their social presence without all the extra bells and whistles. Think of it as your social media starter pack – but make it luxe.

Our Social + Influencers package includes everything in Just Social, plus we'll slide into those influencer DMs for you. Perfect if you've got a product that's begging to be shared or a storefront that needs some social love.

Our Full Service package for brands who want it all (and we mean all). Think of it as having your own in-house social media team, minus the whole hiring process.

Here are all the details (or you can find them here on our services page):

Screenshot of Scott Social's packages in a chart form. There are three social media package options that include items like monthly strategy, weekly posts and stories, monthly analytics reporting, and more. Each package has increasing deliverables.

✨ Pro tip: All our packages are based on our "quality over quantity" approach. That means we're not just throwing content at the wall to see what sticks – we're crafting intentional posts that actually convert.

But don’t worry, there’s more.

Level Up Your Package With These Add-Ons ✨

Because sometimes you need a little extra sparkle in your social media strategy. Mix and match these add-ons with any package:

No brand photos? No worries! We'll creative direct a local photographer to capture content that'll make your grid goals a reality.
You write enough emails already (we see that inbox 👀). Let us craft those monthly newsletters that'll have your subscribers actually excited to hit "open."
SMS is the new email – but trust us, your marketing texts need way more strategy than those messages you send to your bestie. We'll help you slide into those DMs professionally.
If you're investing in paid ads, you should probably have a specialist making sure they're actually, you know... working. Our paid ads team knows their way around an ad manager.
Not showing up on Google? Not good. If your business has physical locations, we'll get you on the map – literally.
Need more than two channels managed? We can add extra platforms to your package faster than you can say "TikTok made me do it."

Want the full tea on pricing and packages? Check out our services page.

Ready To Find Your Ideal Social Media Management Package?

Your social media presence is too important to trust to the lowest bidder or your friend’s uncle’s college buddy. Instead, look for packages that offer:

A specialized team (not a jack-of-all-trades)
Data-driven strategies
Regular reporting and communication
Quality over quantity approach
Custom solutions for your brand

Ready to level up your social media game with a package that actually delivers? Let's chat about creating a strategy that's as unique as your brand. Book a Discovery Call with us, and let's make your social media presence something worth double-tapping.

Book Your Discovery Call →