3 Content Creation Social Media Examples Of Hot Content 🔥

Oct 21

Discover how these content creation social media examples captivate their audiences' imaginations with immersive content. Dive into worlds of glamour, aspiration, and nostalgia that redefine digital storytelling.

Social media content showcasing glamour, aspiration, and nostalgia, captivating audiences with creative digital storytelling.

Social Media Should Be Fun!

As a film enthusiast and someone a little desensitized by social media at the same time, I'm intrigued by how these accounts exemplify content creation to craft their online presence to create immersive content.

It made me realize, social media strategy is a lot like filmmaking. The most popular films with cult followings have a recognizable tone and a universe their fans would pay to experience. Popular films and TV for example, Breaking Bad, Barbie, and Friends.

I thought about my favorite accounts and why do I keep following them, even during my monthly unfollowing sprees. I pictured myself like The Bachelorette, deciding who got a rose from me and who didn’t connect with me.

Here are three social media examples that excel in world-building content creation, each with its unique charm and strategy that resonates with me personally.

1. Pat McGrath Labs Mixes More than Just Makeup | @patmcgrathreal

Despite being the girliest girl ever, I'm not one to splurge hundreds on makeup, but Pat McGrath's social media is a captivating exception. Known for her extravagant style and transformative beauty looks, Pat McGrath Labs transforms Instagram into a portal of old Hollywood allure, dripping with glitz, glam, and a whole lot of pink.

Every post feels like a glimpse into a world where makeup isn't just a product, but a gateway to fantasy and empowerment. The meticulous attention to detail and theatrical presentation make every follower feel like they're part of an exclusive, glamorous club.

Notes I’ve taken about their social media videos, it’s a mix of found footage and content creation. A tactic you don’t see much today, people assume original content creation is the only way. However, original content creation for everything you post can be pricey and time consuming. Pat McGrath’s social media is the perfect example of unique content creation, they follow their own rules and set their own trends.

2. The Skinny Confidential has Confidence | @theskinnyconfidence

Minimalism isn't typically my aesthetic, but The Skinny Confidential has mastered the art of aspirational marketing in their content creation with confidence.

Their content seamlessly blends lifestyle advice with subtle product placements that feel like they're speaking directly to me without a huge text bubble that says buy me, buy me! It's not just about what they're selling; it's about how they integrate it into a lifestyle I aspire to have.

From wellness tips to sleek, curated visuals, every post feels like a step towards a more refined and intentional life. It's aspirational without being unattainable, making it a perfect blend of inspiration and practicality. The Skinny Confidential gets a rose from me this week because I feel safe and not yelled at about buying something immediately like a Billy Mays infomercial.

My theory about their social media strategy is that they like to use a UGC approach, sending a variety of influencers products to take pictures of themselves using it. TSC’s social media strategy is an example of UGC content creation to provide their social media team with endless media for carousel posts, stories, and videos. Not to mention, tagging the influencer leads to repost and engagement for them.

3. Jeffrey Campbell Keeps Me Young | @jeffreycampball

Jeffrey Campbell's shoes may be a bit out of my typical price range, but their social media presence is anything but exclusionary. Bursting with youthful energy and unabashed fashion-forward vibes, Jeffrey Campbell's feed turns shoe shopping into a joyous exploration of style and nostalgia.

Their content feels like a throwback to my carefree youth, where fashion was fun and experimentation was encouraged. By embracing a playful yet sophisticated tone, they've carved out a space that feels accessible and exciting, even for those of us on a budget. Their video editing is inspiring, it feels like a magazine that has come to life and I’m in some sort of wardrobe changing montage in a movie.

Most of their social media videos are the same, in the sense that they have a theme that resonates with the shoe. I’m assuming they have an in house media team because they are a bigger company and they can afford in-house media production.

Sourcing Inspo from These Social Media Examples Can Level Up Your Content Creation ↓

At Scott Social, we understand the power of building worlds on social media. Whether you're a cannabis brand or a pest control company, the key lies in creating content that speaks directly to your audience's passions, dreams, questions, and desires.

We've honed our approach through detailed questionnaires and a deep understanding of brand identity. Our strategy focuses on crafting content that feels like a friend showing up on your timeline—a companion who understands your interests and speaks your language. Through fun transitional editing, aspirational marketing, and a keen eye for community engagement, we elevate brands and create meaningful connections with their audiences (the numbers will prove it).

Connect with Scott Social

Are you struggling to connect with your audience on social media? Let Scott Social help. Based in Phoenix, Arizona, we're a boutique social media marketing agency dedicated to elevating small businesses through stunning content creation, heartfelt community management, and strategic digital marketing. Visit our website to learn more about how we can transform your social media presence into a vibrant, engaging world that resonates with your audience.