Provision Coffee

313% INCREASE IN INSTAGRAM REACH FOR F&B BRAND

For three years, we worked with Phoenix-based food and beverage company, Provision Coffee, on establishing a quality-first social media presence.

Strategy

Scott Social marketed Provision’s brick-and-mortar location, B2C e-commerce shop, and B2B wholesale opportunities.

Results

In one year, Provision’s Instagram followers grew by 3,250 after posts reached an audience of 105k, a 313% increase in reach year-over-year. Provision’s email list generated 5,200 subscribers that received a 40% average open rate, where the industry average is 21%. In a crowdfunding campaign to fund a second location, around $75,000 was raised through organic digital marketing.

TOP 3 STATS:

Section Styles gradient

3,250

New Followers

313%

Increase in Reach YoY

5,200

Email Subscribers

“We cannot recommend Scott Social enough to both large and small businesses!”

“We've worked with Scott Social for the past 3 years, and highly attribute our social media success to their excellent work and expertise.

From day 1, Chelsea & her team took the time to get to know our particular brand and products. They understood our mission & values, thus translating them into stories, reels, photos, newsletters, and more. Our monthly calls to review analytics were succinct and informative, allowing us to make the right decisions for marketing. We cannot recommend Scott Social enough to both large and small businesses!”

- Tarra Samuelson, Director of Wholesale at Provision