A mockup of the Elizabeth and Clark Instagram feed

Elizabeth & Clarke

9,244% SALES LIFT OF ECOMMERCE PRODUCTS THROUGH SOCIAL MEDIA

“This year might end my business.” In 2020, Elizabeth & Clarke watched the pandemic shut down the women’s workwear industry and decided to meet women exactly where they were – at home. In October 2020, “Work Pajamas” hit production and Scott Social was tasked with announcing the rebrand and collection launch.

Strategy

We designed a product launch strategy, beginning with an “at home” photo and video shoot at The Brexley to capture the essence of the new collection, then used those creative pieces to build excitement for the launch.

We rebranded all social media accounts and implemented detailed community outreach, growth strategies, and influencer marketing campaigns.

Results

Within one year, Elizabeth & Clarke pivoted from seeing their first “zero sales” month to breaking sales records nearly every day. Alongside a 9,244% sales lift, Scott Social also helped Elizabeth & Clarke see around a 3,000% increase in engagements and impressions.

STATS

Section Styles gradient

33M

Campaign Impressions

590K

Link Clicks

887%

Increase in Organic Impressions

9,244%

Sales Lift

3,690

New Followers in One Quarter

“ANYONE WHO HIRES SCOTT SOCIAL SHOULD CONSIDER THEMSELVES LUCKY.”

“Scott Social is the incredibly rare social media agency that does it all: managing photo and video shoots, graphic design, building a content calendar and beautiful grid, and writing hilarious captions. They are always willing to go the extra mile for great content. Anyone who hires Scott Social should consider themselves lucky.”

- Melanie Moore Owner of Elizabeth & Clarke