8 Unique Social Media Marketing Strategies for Healthcare
Healthcare’s Hot Girl Era 💅
Remember when Grey's Anatomy had us all thinking we could perform emergency surgery in an elevator? While we can't promise your healthcare content will be quite that dramatic, we can help you create social media that's just as engaging.
Let's face it — social media marketing strategies for healthcare brands can feel a bit, well, clinical. But it's 2024, and your social presence doesn't need to give waiting room vibes. Here's how to keep your healthcare brand's social media as fresh as those little paper gowns (okay, maybe fresher).
1. Behind-the-Scenes Content That Actually Connects
Think less "here's another stock photo of a stethoscope" and more "meet Dr. Sarah, who stress-bakes cookies for the entire staff during night shifts." Your audience craves authentic glimpses into healthcare spaces that feel human and relatable. Share team celebrations, workspace tours, or even those Monday morning coffee runs that fuel your practice. Better yet, gather the team and find a trending TikTok audio that fits the energy (Dr. Miami does it best!).
2. Patient Success Stories (With a Twist)
We're not talking about traditional testimonials — those are giving major 2010 energy. Instead, create mini-documentaries for social that follow a patient's journey, complete with Instagram-worthy transformation moments. Just remember to keep it HIPAA-compliant and get those consent forms signed!
3. Educational Content That Doesn't Put People to Sleep
Healthcare education doesn't have to feel like that 8 AM biology class you barely survived. Break down complex medical concepts using trending audio, fun transitions, or even recreate viral TikTok formats. Your followers will actually want to learn about proper hand-washing techniques when it's set to their favorite song.
4. Wellness Challenges That Build Community
Start social media challenges that encourage healthy habits and actually make sense for your brand. A pediatric dental office running a "21 Days of Happy Brushing" challenge? Genius. Bonus points if you get your staff involved and create shareable graphics that don't scream "I was made in PowerPoint circa 2003."
5. Myth-Busting Series With Personality
Channel your inner mythbuster and tackle those wild health theories your patients found on WebMD at 3 AM. Create carousel posts or short-form videos that debunk common misconceptions — but make it fun. Think "No, essential oils won't cure everything, but here's what they're actually good for."
6. Preventive Care Content That's Actually Preventive
Instead of waiting for flu season to post about flu shots, create year-round content that helps followers stay healthy. Seasonal wellness tips, lifestyle hacks, and preventive care reminders can be packaged into aesthetic graphics that people actually want to save and share.
7. Live Q&As That Don't Feel Like an Interrogation
Host regular "Ask Me Anything" sessions with your healthcare professionals, but keep it casual. These live sessions can help humanize your brand while providing valuable information. Pro tip: collect questions beforehand and prep your team with both professional insights and personal anecdotes.
8. User-Generated Content That's Worth Sharing
Encourage patients to share their healthcare victories (with consent, obviously). Whether it's hitting a fitness goal, completing a treatment plan, or just maintaining a healthy routine — these real stories create social proof that feels authentic and relatable.
Ready to Give Your Healthcare Brand's Social Media a Glow-Up?
PSA: Your healthcare brand's social deserves more than stethoscope stock photos and WebMD reposts. We're Scott Social, a boutique social media marketing agency in Phoenix, Arizona, and we're here to turn your social media from waiting room muzak to main character energy. From content that converts to community management that hits different, we're the team your healthcare brand has been manifesting. Ready to level up? Let's create something worth sharing.
Book your discovery call here!