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YouTube Shorts Tik Tok Reels: What Works Best?
Trying to figure out the world of short-form video content? In this post, we compare YouTube Shorts Tik Tok and Instagram Reels.
Top 12 Most Unhinged Marketing Strategies
Brands that are winning on social aren’t playing it safe. Discover how unhinged marketing went from a wacky trend to mainstream.
16 Social Media Campaigns Examples You Should Steal
Steal these 16 social media campaigns examples. And find out why they actually worked in real life for brands you’ve heard of.
Social Media Marketing vs Digital Marketing: Explained
Social media vs digital marketing. Let’s find out how this dynamic duo can boost your brand, from viral content to long-term strategy.
Steal These 16 Best Social Media Brand Campaigns
We’ve compiled a list of the greatest-of-all-time social media brand campaigns. Gather some inspiration from those who did it best.
From Blog to Billion: Inside the Glossier Marketing Strategy
Discover how Glossier transformed from a beauty blog to a billion-dollar brand through community-driven marketing, social media mastery, and authentic engagement.
Should I Post More On Social Media? Platform By Platform
Wondering "should I post more on social media"? Learn the ideal posting frequency for each platform and why quality content beats quantity every time.
8 Unique Social Media Marketing Strategies for Healthcare
From HIPAA-safe storytelling to engaging educational content that converts. Discover 8 innovative social media marketing strategies for healthcare that transform your brand's online presence.
13 Proven Strategies On How To Go Viral On TikTok
Going viral on TikTok is within reach! Use trends, creative content, and TikTok’s algorithm with these proven strategies on how to go viral on TikTok.
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.