When growing your brand on social media, it’s easy to get caught up with the numbers of it all. We get it. 

But we’re here to tell you that building a social media community can be much more than that. You can create a place that brings people together, no matter where they’re from. 

In this blog, we’ll explore the best ways to create a social media community engagement strategy that will elevate your brand, but with a twist! 

Below are a few popular songs you may recognize that can help in learning what it takes to develop a loyal following. 

So,  whether you’re a business looking to connect with customers or a brand aiming to build a loyal fan base, we’re here to help you take things to the next level! 

Grab your headphones, bestie, and let’s get started. 

1. Loyalty, Loyalty, Loyalty

Loyalty- Rihanna and Kendrick Lamar said it first, but we’ll tell you again. Loyal customers are essential to growing and maintaining your social media community engagement strategy.

Unfortunately, loyal customers don’t grow on trees (If they did, you probably wouldn’t need this article), but growing your social media community doesn’t have to be rocket science! 

You can create a sense of belonging for your followers by consistently delivering meaningful, personalized interactions. Don’t stop at liking a comment or DM; go ahead and put yourself out there!

Taking the time to respond quickly to customer inquiries, addressing concerns, and expressing genuine appreciation for their support are small things that can make a huge difference.

Remember,  you gain loyalty through trust, and you build trust through meaningful community engagement!

2. Can We Talk For a Minute?

Engagement is the bread and butter to growing your brand in any online community. Get cooking by creating content that resonates with your audience and encourages interaction. 

From running fun polls on your Instagram story to directing questions to your followers in the comment section, there are plenty of ways to get people chatting!

As said before, promptly respond to comments and messages to show your followers that their opinions matter. 

The more engaged your audience is, the more likely they are to become active members of your community.

3. This is Real, This is Me

The iconic Disney song is much more relatable than you think. Don’t be afraid to showcase a more authentic side to your brand to connect with your followers. After all, people connect with people. 

Sharing behind-the-scenes glimpses, introducing team members, and sharing user stories will always bring out the realness of your company and the people behind the magic.

 Authenticity builds trust and establishes a stronger emotional connection with your audience, so just let the light shine on you. 

4. Call Me, Beep Me, If You Wanna Reach Me

It’s Kim Possible’s mantra, but it can be yours, too. Communicating with your followers is more than just a one-and-done deal. Staying consistent in your communication is vital for community growth. You can’t water a plant once and hope it will flourish, right? 

Try utilizing various social media platforms to stay connected with your followers. Don’t leave em’ hanging - Regularly share updates, promotions, and relevant content to keep your audience engaged.

Want your followers to feel like the real MVP? Email newsletters or direct messages to provide exclusive content or promotions to your biggest supporters. Who doesn’t like feeling special?

5. A Whole New World

Don’t worry. You won’t need a magic carpet for this next tip. 

Expanding your social media community is much more than gaining followers. Reaching a wider audience can bring a whole new vibe to your brand, making it more inclusive! 

Collaborating with influencers or other businesses in your industry to tap into their follower base is a great way to reach different audiences. (Check out this article to learn where to find influencers for your brand.) 

Running targeted social media ads to reach potential customers who align with your brand and offering incentives for new followers can also be effective strategies to attract fresh faces to your community. People love a company that is welcoming!

6. Don’t You Forget About Me

Social media changes rapidly - Trends come and go, and people will continue looking for the “next big thing.” Staying relevant is crucial, so don’t skip to the ending credits.

Stay up-to-date with industry trends, and don’t be scared of participating in them! Adapting your content strategy when needed can help you stay ahead of the curve. 

Regularly update your social media profiles and engage with emerging platforms to ensure your brand remains at the forefront of your followers' minds.

You’ll be the brand that they’ll never want to forget!

Are You Ready to Elevate Your Social Media Community Engagement Strategy?

At Scott Social, elevating the social media community engagement strategies for small businesses is just one of the many services that we specialize in. 

We've got you covered, from captivating content creation to high-performing marketing. Let us help you build and nurture a thriving online community that will take your business to the next level. #LetsGetSocial