Social media ideas as unique as your Wi-Fi password.

Social media in 2024 is basically a business superpower—but let’s be real, with everyone and their dog online, standing out can feel like finding a needle in a hashtag stack. Don’t stress! After teaming up with small businesses across all kinds of industries, we’ve cooked up some fresh, creative social media ideas to boost your brand’s visibility and engagement. Spoiler: it’s not just about “going viral” (though that’s always fun); it’s about building real, long-lasting connections with your audience. Let’s turn your “meh” business into the one everyone’s double-tapping for!

Here are 12 unique social media marketing ideas for small businesses you can start using today:

1. Create An Edutainment Series

People love learning from the pros—because let’s face it, who doesn’t want insider tips?  Whether you’re a baker, a yoga instructor, or a mechanic, you’ve got knowledge people crave. Start a weekly series where you drop tips, tricks, or behind-the-scenes gems that scream, “I’m the expert you’ve been looking for!” Bonus: it makes you look like the boss you already are.

2. Run a Contest or Giveaway

Who doesn’t love free stuff? Hosting a contest or giveaway is like rolling out the red carpet for new followers while cranking up your engagement. Keep it simple—ask for a follow, a tag, or a post share. It’s a fun way to introduce your business to new people!

3. Feature Your Customers

Time to give your loyal customers their moment to shine! 🎉 Share photos or stories of how they’re rocking your products or loving your services. It’s a total win-win: you build community, get free and authentic content, and show the world your brand’s the real deal. Plus, who doesn’t love a little extra love from their fave biz?

4. Holiday Content

It’s 2024, and let’s be real—there’s a holiday for literally everything. From Lost Sock Remembrance Day to National Dance Like a Chicken Day, the calendar is your playground. Use these quirky holidays to flex your creative muscles and add a little fun to your feed. Because who doesn’t love a business with a sense of humor? 

Check out this extensive list of social media holidays, and start celebrating!

5. Collaborate with Other Businesses/Influencers 

Why go solo when you can team up? Partnering with other businesses on social media is the ultimate collab. It’s like a mutual hype fest where you build community, attract new followers, and show the world you’re all about good vibes and teamwork. Plus, who doesn’t love a power duo moment?

6. Go Behind-the-Scenes

People love to see the heart behind your business. Whether it’s your creative process, how you make your products or even just a glimpse into your day-to-day, behind-the-scenes content helps build a more personal connection with your audience.

7. Leverage Local Hashtags

If you’re a local business, make the most of location-based hashtags. It’s a great way to get discovered by people in your community who are searching for businesses like yours. Try mixing up popular hashtags with some unique to your area. 

8. Host a Social Media Takeover

Trust anyone to run your account for the day? 

Takeovers are exciting for followers and your team and can generate a lot of buzz. It could be a staff member, a customer, or a local personality who can offer a fresh perspective. 

9. Utilize Interactive Post 

It’s not just about likes and comments. Polls and questions offer a quick and easy way to engage with your followers. They provide a low-pressure opportunity for interaction while giving valuable insights into what your audience wants and enjoys.

Take a look at this article on how to integrate interactive Instagram stories into your brand strategy!

10. Share User-Generated Content

Encourage your customers to share photos or videos of themselves using your products or visiting your store. When they tag you, repost their content. Not only does it fill up your feed with fresh content, but it also builds trust by showing real people interacting with your business.

11. Host a Q&A

Going live on platforms like Instagram or Facebook can be an incredible way to connect with your audience in real time. Host a Q&A where customers can ask you questions directly—whether about your business, products, or industry trends.

12. Create Themed Content Days

Pick a day of the week to focus on a specific type of content. It could be “Motivation Monday,” “Tutorial Tuesday,” or “Throwback Thursday.” This gives your followers something to look forward to each week and adds a fun, recognizable element to your content calendar.

Ready to Take Your Social Media to the Next Level?

These strategies can help you stand out and engage with your audience meaningfully and uniquely. The first step in implementing these social media marketing ideas for small businesses is to determine which platform best fits your brand. Luckily, we’ve got you covered! Check out our article on How to Choose Social Media Platforms for Your Business.

At Scott Social, we’ve partnered with numerous small businesses to enhance their social media presence through unique social media content creation and genuine community management. If you’re ready to simplify your social media strategy and achieve tangible results, we’re here to help your brand shine online! Let’s chat and see how we can help your business grow!

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WRITTEN BY:

Lily Coates

Intern