Move over, Dorothy. There's no place like Arizona. ✨

Desert heat AND snow? ☑️

Deserts, mountains, AND forests? ☑️

Home to the 7th best start-up city in America? ☑️

Arizona is a pretty outstanding place, and its unique charm has a knack for attracting individuals and businesses alike. From the vibrant culture of its cities to the breathtaking natural wonders, Arizona captures a vibe that fosters creativity and growth. 

It’s the perfect location for your business to thrive, and utilizing social media to harness a deeper connection to the community will give you an edge over other AZ businesses. 

Let’s break down five steps to social media marketing Arizona-based businesses for your fellow Arizonans. 🌵

5 Steps To Social Media Marketing Arizona-Based Businesses

# 1: Be an Expert in Your Area

Everyone loves a local expert, and social media presents the opportunity for you to become your community’s go-to expert. Stay informed about local events, festivals, and other happenings across the state or in your city. Not only that, compile a list of your favorite local businesses or spots to visit as well.

Sharing relevant and timely information not only establishes your credibility but also keeps your audience engaged and informed. Next time they need a recommendation, they’ll be heading straight to your page!

Here are a few of our favorite sites that keep us up to date on all things AZ:

• Visit Arizona: https://www.visitarizona.com/events/ 

• Visit Page AZ: https://www.visitpageaz.com/festival-events/ 

Here are some city-specific websites:

• Experience Scottsdale: https://www.experiencescottsdale.com/ 

• Visit Phoenix: https://www.visitphoenix.com/events/ 

• Visit Tucson: https://www.visittucson.org/events/ 

• City of Mesa: https://www.mesaaz.gov/things-to-do/calendar-of-events 

# 2: Focus on Community Engagement

Building a strong connection with the local community is paramount. The more you can foster a connection centered around the Arizona lifestyle, the better! Engage with your audience by responding to comments, participating in discussions, and showcasing the human side of your business. 

Giveaways are a perfect way to engage your audience and perhaps draw in some more locals to your page as your followers share your content. This is also the perfect time to showcase other local businesses or restaurants in a way that is supportive rather than competitive.

#3: Be Everywhere on Social Media

It’s not enough to target that “Moms of Arizona” group on Facebook. Your business has to be everywhere on social media for social media marketing to really do its thing! Boomer Arizonans might not be on the same platforms as the Gen Z Arizonans—you have to cover your bases.

Your business (Arizona-based or otherwise) should be on all major platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. This gives you the opportunity to tailor your content to each platform's strengths, creating a cohesive brand presence that reaches a wide audience across different demographics.

# 4: Use Arizona-Based Hashtags and Keywords

Boost your visibility by incorporating Arizona-specific hashtags and keywords into your social media captions. This will help your content appear in searches related to the local scene. 

In our experience, quality over quantity is always the way to go. You can use up to 30 hashtags…but that doesn’t mean you need 30. If you’re adding keywords to your captions, be careful not to overstuff the keywords or add too many. You want the caption to sound like you!

You can also incorporate keywords into your caption below the text in brackets if they don’t fit as seamlessly into your desired caption.

Start with a mix of niche-specific, local, and post-specific hashtags and keywords:

Niche-specific

#luxuryrealestate
#realtorlife
#realestateagent 

Luxury realtor
Real estate market 
Realtor lifestyle

Local

#Scottsdalerealtor
#Paradisevalleyhomes
#Arizonarealestate

Scottsdale luxury realtor
Phoenix luxury homes
Selling AZ

Post-specific

#luxuryhomebuyingtips
#askarealtor
#interiordesigntrends

Home selling tips 
Real estate trends 
Market updates

#5: Partner with Arizona Influencers

UGC is IN! And if your Arizonan customers follow any AZ creators, having your brand mentioned on their pages could mean major growth on your part! Collaborate with local influencers who align with your brand and target audience to amplify your reach and lend authenticity to your business. 

Identify influencers in your industry or locality and explore potential partnerships that can help promote your products or services. 

Want to know if working with influencers is really worth it? We’ve got a blog on that, too <link that blog when published>. (Hint: the answer is yes)

Get Social, Arizonans

As a Phoenix-based social media marketing agency, the team at Scott Social understands the unique dynamics of the Arizona market and has successfully collaborated with businesses across various industries in the state and beyond, transforming socials like it’s our job. Because, well, it is!

Content creation, community management, and comprehensive social media strategies are our jam, and we love marrying our work with the Arizona spirit.

Not in Arizona? Not a problem! Our remote team is not only located across the U.S., but we serve businesses no matter their origin and location. No matter where you are, slide into our DM’s and let’s get to reflecting the uniqueness of your brand on socials.