Should I Outsource Social Media Posting?

June 26, 2024 Halie Engler

We put a pros and cons list together for you

As a small business owner navigating the ever-changing social media landscape, the question of whether to outsource your social media posting can feel like a weighty decision. Balancing the diverse responsibilities of business ownership while striving to uphold an active and captivating social media presence presents an ongoing challenge. Let's dive into why outsourcing to an agency might be the right choice for your business, as well as a few reasons why it might not.

**so… Why Should I Outsource Social Media Posting? ↓**

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1. Expertise

Social media management requires a nuanced understanding of algorithms, content strategy, community engagement, and analytics. Outsourcing to a dedicated agency gives you access to a team of professionals who live and breathe social media. They stay up-to-date with the latest trends and best practices, ensuring that your brand remains relevant and competitive in the digital sphere.

2. Saving Time

As a small business owner, time is your most precious resource. Outsourcing social media posting frees up valuable hours that can be redirected towards core business activities, whether it's refining your product offerings, serving customers, or exploring new growth opportunities. With an agency handling your social media presence, you can focus on what you do best while trusting that your online brand representation is in capable hands.

On average, Social Media Agencies can save small business owners at least 37.5 hours per week.

3. Consistency

Maintaining a consistent presence on social media is key to building brand awareness and fostering customer loyalty. However, it's all too easy for social media responsibilities to slip through the cracks amidst the daily hustle and bustle of running a business. Outsourcing to a specialized agency ensures that your content is posted regularly and aligns with your brand voice and values, helping you stay top-of-mind with your audience.

**Why You Shouldn’t Outsource Your Social Media Posting**

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1. Not As Much Control

Entrusting your social media presence to an external agency means giving up some degree of control over your brand's online persona. While a reputable agency like Scott Social will work closely with you to understand your brand identity and objectives and give you final approval on what is posted, there is still a partial loss of control over your social media. If you aren’t comfortable with making that sacrifice, outsourcing your social media posting may not be for you.

2. Impact Of Cost

For some small businesses, the cost of outsourcing social media management may seem prohibitive, especially compared to the DIY approach. It's crucial to weigh the potential return on investment against the upfront expense and consider the long-term benefits of professional expertise and time savings. Look for an agency that is transparent about its pricing so you know exactly what expenses to expect.

3. Concerns About Personalization

While agencies like Scott Social excel at crafting compelling content and engaging with your audience, some businesses may worry about losing the personal touch that comes with in-house social media management. However, a reputable agency will prioritize understanding your brand's unique voice and values and treat your brand personality as a content creation toolbox, ensuring that your social media presence remains authentic and resonates with your audience.