You’re gonna love these local gems. ♡

Scottsdale’s small business scene is booming, with Arizona being crowned the 2nd most entrepreneurial state in the United States! Not only are businesses thriving, but they’re also making a huge impact on social media. Following the right social media accounts will give you an insider’s perspective whether you’re a business looking for inspiration or looking to discover new spots in the city. 

These 8 Scottsdale-based social media accounts are perfect for keeping up with local events, hidden gems and trendy hotspots for both businesses and consumers!

here are the top 8 Scottsdale Social Media Accounts to Follow ↓

#1  Scottsdale City Lifestyle

Scottsdale City Lifestyle is a look into the city’s cultural scene and nightlife and regularly features businesses including restaurants, galleries and boutiques. Whether you’re a tourist or a local, this account is a must-follow to keep you in the loop.

For small businesses, this account is a goldmine for local trends and community interests. Keep an eye on the content to gain insights on what’s popular and what people do or don’t engage with. Also, if you’re looking to sponsor events or collaborate with other businesses, it can provide you with a ton of options!

#2  TSG Phoenix & Scottsdale

If you’re looking to dive deep into local businesses in the Valley, be sure to follow TSG Phoenix & Scottsdale. Their posts feature a curated selection of local businesses and opportunities for cross-promotion and collaboration. TSG’s focus on promoting local businesses can help inspire your own community engagement strategies.

#3 Cala Scottsdale

Cala Scottsdale – known for modern coastal cuisine – stands out in its use of Instagram Reels to promote their restaurant and entice potential customers. They frequently use Reels to highlight deals and promotional events whether it's a discount or a special happy hour. Reels not only provide a concise call-to-action but also ensure the promotions reach a wider audience. For any business, immersive content is the best way to create engaging social media content!

#4 Social Design Studio

Social Design Studio – an account for an interior design studio – is bursting with creative and visual inspiration. Small businesses looking to enhance their visual brand identity across social media should study and take inspiration for graphic design and creative marketing ideas. This is especially useful if your business is on the cusp of a rebrand or a new product launch!

#5 Experience Scottsdale

Experience Scottsdale is another guide to the city’s events and attractions. For small businesses, this is another account useful in identifying potential partnership and sponsorship opportunities around the city. Stay in tune with local events this account advertises to leverage into promotional activities for your social media!

#6 Maple & Ash Scottsdale

Maple & Ash Scottsdale’s Instagram account is a must-follow if you enjoy high-end dining. Alongside featuring their delicious menu including how a meal is made, it excels in highlighting the unique experiences the venue offers.

A standout strategy is featuring special events, like weddings and engagements that take place at the restaurant. By doing so, the restaurant celebrates their role while showcasing the restaurant’s versatility. Additionally, they’re a pro at engaging the audience through behind-the-scenes content like how a meal or drink is crafted. For businesses in the hospitality industry, this is a great way to enhance your brand credibility!

#7 Diego Pops Scottsdale

Diego Pops Scottsdale is a stand-out example for using Instagram to promote a modern Mexican restaurant. Their content is lively and vibrant, capturing the essence of their restaurant. 

A highlight of their social media strategy is consistently and creatively promoting fan-favorite drinks like their frozen margaritas. Instead of posting a standard image of the cocktails, they elevate their strategy by using close-up shots or stylish garnishes. The restaurant also has a distinct visual identity that helps them stand out and make the content recognizable.

#8 City of Scottsdale

The City of Scottsdale’s official Instagram account provides updates on city news, public service and community events. For small businesses, this account is particularly helpful for staying informed about local regulations and initiatives. Always prioritize being in-the-know about anything that might impact business operations such as city laws or upcoming events. It’s also a great resource for discovering opportunities to expand your visibility and goodwill by participating in community initiatives!

By following these eight standout Instagram accounts, you’ll gain valuable insights into the city’s dynamic cultural scene, uncover hidden gems, and stay informed about exciting events and promotions. Whether you're a local business looking for collaboration opportunities or simply a resident eager to explore the best of Scottsdale, these accounts offer a wealth of information and inspiration.

There’s More Where that Came From ↓

Ready to take your social media game to the next level? At Soctt Social, a boutique social media marketing agency based in sunny Phoenix, Arizona, we specialize in helping small and medium-sized businesses like yours thrive online. Contact us today to see how we can elevate your social media presence and drive real results.

WRITTEN BY:

Sneha KC
Social Media Intern