Top 10 Reel Ideas for Clothing Brands
Style Your Feed With These Ideas
Clothing brand babes—this blog is alllll for you!
Social media is in its video era, and it’s an era that doesn’t seem to be ending anytime soon. That being said, if your clothing brand has yet to level up its Instagram Reels game, you need to keep up with the times! We’ve got the top 10 Reel ideas for your clothing brand right here—get your scroll on and get social! ⬇️
Why Should Your Clothing Brand Embrace Instagram Reels?
Instagram Reel usage is up 54% year over year, and Instagram users watch 17.6 BILLION hours of Reels per day. Need a better reason than that?
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Top 10 Reel Ideas for Clothing Brands
Styling Vs. Wearing
We see a lot of content creators in the fashion space utilizing this concept, but it’s not one that many clothing brands tackle—and it should be!
One of our favorite Reel ideas for clothing brands is showing the styling vs. wearing comparison. You're killing two birds with one stone by showing your audience a few basics from your brand, plus accessories to spice them up.
Daily Routine
What people wear is a huge part of their daily routine! If you can show your audience how simple they can make their daily routine just by choosing a few items from your clothing brand, they’ll be quicker to hit “add to cart.”
Oh, and don’t forget to add your products directly to your Reels! Social selling sleeps for no one!
GRWM
I’d like to meet the founder and CEO of the “Get Ready With Me” video trend. Because they honestly singlehandedly changed the way influencers create content for brands and, in turn, how clothes brands market on social media.
If your followers see one of their favorite influencers getting ready and incorporating your clothing into their outfits, they will be in the comments demanding to know how they can order the same fit.
Holiday Content
If I had a dollar for every time I took to social media looking for holiday outfit inspo…I’d be rich. Without a doubt, your audience is doing the exact same thing!
Aside from outfit ideas, you could create Reels for your clothing brand that act as gift guides during the holiday season. Your brand’s socials could be every lost boyfriend’s saving grace!
PSSST – Here’s a list of 250+ Social Media Holidays so you can post “holiday” content year round.
Showcase Ways to Style Your Clothes
Your audience is likely made up of a wide variety of demographics, and everyone in every demographic category will probably style your pieces differently!
You'll establish yourself as a leader in your industry by showcasing how your clothing brand can style its pieces for different occasions and styles. Because who doesn’t love versatility?!
Share Your Values
No matter the industry, social media is the perfect place to share a brand’s values. As a clothing brand, yes, everyone wants to see the gorgeous pieces you’re styling. While some people solely care about fashion, others truly care about your brand's values.
Tapping into this personal and value-based content pillar on social media will help your clothing brand establish an incredible rapport with your audience. If they know you, they’ll love you!
P.S. Not a clothing brand?
Check out these blogs on how to level up socials in other industries ⬇️
1 INDUSTRY, 3 STRATEGIES: JEWELRY SOCIAL MEDIA INSPIRATION
8 OUT-OF-THE-BOX REEL IDEAS
FOR SKINCARE BUSINESSES
HOW TO CREATE A STAND-OUT BEAUTY BRAND ON SOCIAL MEDIA
Keep It Trending
Hopping on social media trends is one of the best ways to keep your clothing brand’s Reels relevant. If you’re seeing trending concepts, audio, or templates that feel completely authentic for your brand, hop on them pronto!
Luckily, GOAT has purse. 💁♀️
Share Your Process
Clothing brand start-ups—you’re going to want to listen up! People want to see if you’re sketching designs, building pieces, and getting them onto the racks yourself!
In a world of fast fashion, people rarely get to see the creation of their clothes from start to finish, so taking advantage of this type of content can set your brand apart from the rest.
Styling Based On ___
This is a Reel Idea we see more and more brands tackling, and it’s creative, fun, and inspiring all at the same time. Show your audience what they might wear based on their zodiac sign, favorite Disney princess, or favorite Friends character—the possibilities here are endless.
Trendspotting
Obviously, as a clothing brand, you’re going to be up to date on all the latest fashion trends. Make yourself the authority in your space by sharing those with your audience! If you’re quick to jump on these trends, you’ll be the first brand social media scrollers see when they inevitably take to Instagram to show them how to work these trends into their wardrobe.
P.S. Want to know what's trending in social media in 2024? We’ve got you.
Show Your Clothes In The Wild
If your clothing brand is primarily local to one place, this type of content will be particularly important on your Reels feed! It’s great to see creators or models trying on your clothes from their home or a studio, but can your pieces withstand the hustle and bustle of the big city? Or the sun and hot temps of a beach town?
Get your team or your models out there on the streets and show your audience that your clothes have a place there!
Love These Ideas..But Hate Creating Them Yourself?
We get it. You started your clothing brand to share your love of fashion with the world, not to be glued to your phone and computer, creating content to market it. That’s where we come in. 🫶
As a full-service boutique marketing agency, we’re here to provide your clothing brand with all the marketing support it needs and nothing it doesn’t. The team of social media experts at Scott Social can take over everything from content creation, styled photoshoots, influencer marketing, and community management. All you have to do is sit back and watch your brand thrive.
Ready to get social? Contact us today, and let’s level up your social media.
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
