Overly Edited Social Media Content Doesn’t Engage

You don’t want your social media content strategy to look like an episode of Botched. Overdone, fake, and ultimately a big mistake. We hate to say it, but if you’re over-editing your social media content, your audience is noticing, and it’s probably hurting your engagement.

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Brands are taking their content editing to a whole new level, so we totally get wanting to keep up with the times. But if edits don’t align with your brand values, provide value, and engage your audience, are they more trouble than they’re worth? Keep reading because we’re giving you the cold, hard facts. 👇

Why Is Overly Edited Social Media Content Hurting Your Engagement?

Overly Edited Content Doesn’t Mean Effectively Edited Content

Effective editing is about finding balance – too many edits can lead to choppy content, unreadable text, unbalanced audio, or excessive movement. When your audience struggles to consume your content easily, they're more likely to scroll past it.

Hiring a video or content editor with a proven track record whose style aligns with your brand can help ensure a polished yet accessible final product. That’s why at Scott Social, we don’t leave the editing to just anyone on the team. We have dedicated graphic designers and video editors who are the best of the best to ensure content gets edited with your audience in mind.

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Overly Edited Content Doesn’t Mean Valuable Content

Yes, visually stunning edits can catch attention, but they won’t guarantee engagement. The value lies in the content itself. If your messaging lacks substance and actually gives your audience nothing to interact with, viewers won't be inclined to like, comment, share, or save the post.

Strive for a balance between impressive edits and meaningful content to let your audience know you care about aesthetics but also about how they fit into your social media strategy.

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Overly Edited Content Doesn’t Mean Optimized Content

Even the most flawlessly edited content can struggle to reach its full potential without SEO optimization. Without strong hashtag and keyword strategies, it’s possible your content will never get off the ground and reach audiences it wouldn’t have reached otherwise.

This is where a killer boutique marketing team comes into play. (cough, cough—us 😉). Beyond editing, they’ll ensure your content is strategically optimized for maximum reach and, in turn, maximum engagement.

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Overly Edited Content Doesn’t Equate to a Strategy

Creating visually striking content is just one facet of a successful social media strategy, but it’s not your entire strategy. And if it is…we need to talk.

Your brand’s approach to social media content editing should complement a broader strategy that encompasses diverse content types and aligns with your brand’s content pillars. Overly exaggerated edits might grab attention initially, but without a well-rounded strategy, your content risks becoming stale.

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Overly Edited Content Isn’t Your Whole Brand Identity

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Brand authenticity is one of the leading social media trends in 2024, so sacrificing that for a cool edit isn’t it. If overly edited content feels forced or detached from your brand identity, it may come across as inauthentic, and your brand runs the risk of deteriorating it’s credibility.

Audiences crave content that feels genuine and relatable – ensure your edits enhance your brand's personality rather than overshadow it.

Our Dedication? Definitely Not Over-Edited.

We know you crave balance on your socials as much as you crave balance in your life and business. That’s why our team is here to take social media off your hands and give you back a piece of your life!

Our team will take everything from content creation to community management off your hands, and we’ll ensure your brand's unique voice resonates authentically with your audience for increased engagement. With a list of customizable services, we’ll give your brand all the support it needs and nothing it doesn’t. Slide into our DM’s or schedule a consultation today, and let’s get your brand growing!