Is It Time To Outsource Social Media Posting? Here's When To Know.
Make the outsourcing experience out of this world. 🚀
Social media marketing isn't just about pretty pictures and witty captions—it's about creating a brand experience that resonates. If you’ve been considering outsourcing your social media posting, you’re probably wondering what it really entails. Here are a few of the top reasons why you should outsource social media posting…and a few of the top reasons why you shouldn’t. 🤷🏻♀️ ⬇️
Why SHOULD you outsource social media posting?
#1: The Expertise of a Boutique Marketing Agency
Imagine having a team of specialists, each with their own unique superpower, working together to elevate your brand on social media. That’s the power of a boutique agency. Unlike freelancers who might be juggling multiple roles or big corporations that often outsource tasks to other firms, boutique agencies bring a curated team to the table.
At Scott Social, we don’t believe in a one-size-fits-all approach—our strategies are as unique as your brand. That’s why we have a team of dedicated strategists, designers, and video editors who are masters in their respective fields.
#2: Saving You Time—Like, A Lot of Time
Did you know that outsourcing your social media can save you an average of 37.5 hours a week? That’s almost a full-time job’s worth of hours back in your pocket! With a boutique agency handling your social media, you can focus on what you do best—running your business. Whether it’s creating content, scheduling posts, or engaging with your audience, we take care of it all, so nothing falls through the cracks.
#3: Keep It Consistent
Consistency is the secret sauce in social media marketing. It’s not just about posting regularly; it’s about maintaining a cohesive brand voice and aesthetic across all platforms. When you work with a boutique agency, you’ll be working with a team that’s always in sync with your brand. At Scott Social, we’re obsessed with the details of your branding, messaging, and beyond—because it’s those details that build trust and loyalty with your audience.
When SHOULDN’T you outsource social media posting?
#1: You Love Being in Control
If you’re someone who needs to have a hand in every post, every comment, and every hashtag, outsourcing might not be for you. Partnering with an agency means trusting a team to take the reins on your social media strategy, and that requires a level of comfort with delegation.
#2: You’ve Got ROI Concerns
If your business is in a place where you’re freaked about the return on investment for outsourcing, it might be better to stick with a DIY approach. Social media management is an investment, and it’s important to ensure that the financials make sense for your business.
#3: Reluctance to Collaborate
If you’re not ready to open up about your brand to an outside team, or if the idea of teaching someone else about your brand feels overwhelming, outsourcing might not be the right choice. Successful partnerships require communication, collaboration, and a willingness to work together to achieve your goals.
When Should You Outsource Social Media Posting to Scott Social? Always. 😎
Outsourcing social media posting to a killer boutique agency can be a game-changer for your business, but it’s not for everyone. If you’re ready to save time, ensure consistency, and tap into team expertise, Scott Social should be your first call. The key to outsourcing is to choose the path that best aligns with your brand’s needs and goals—and we’ll always put those first. Contact us today to learn more about how we can collaborate to make your social feed a place everyone wants to be.