Top 10 LinkedIn Business Page Best Practices
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Put the fake mustache and the briefcase down. You do not have to pretend to be a man in finance (trust fund, 6’5’’, blue eyes) or any other bro-centric field to find success on LinkedIn!
LinkedIn’s age-old male-centered, corporate, stuffy vibe is out, and marketing your business with authenticity, personality, and killer strategy is in.
I’m breaking down the top ten LinkedIn business page best practices for you so you and your brand can generate LinkedIn leads like the boss you are. 👇
Top 10 LinkedIn Business Page Best Practices
#1: Complete Your Whole Page
#1 on the LinkedIn business page best practices list is pretty straightforward: make sure your entire page is filled out! Pages with fully completed information get 30% more weekly views.
Be sure to include your brand’s logo, an overview of your business, information about your company, and a customized call to action button on the page.
#2: POST!
It’s not enough to set up a LinkedIn business page and let it sit there, hoping someone will stumble upon it one day and need your services. You need to actively post to your business page!
Companies that post 1-2 times a week on their business pages see a 2x increase in engagement with their content. Consistent posting also allows your brand to establish its voice, credibility, and authority in the industry on LinkedIn.
Is Your Instagram Engagement Down? Here’s Why.
#3: Actively Grow Your Audience
Even though all social media algorithms are vastly different, they do have one key element in common: growth is nearly impossible without a structured growth strategy (duh!).
Another of the Linkedin business page best practices is encouraging growth by inviting new and existing connections to like your brand’s business page. Encourage your employees on LinkedIn to do the same and watch your page grow exponentially. Once a business page gains 150 followers, the sky is the limit regarding growth opportunities.
#4: Engage With Your Audience
Don’t leave those new connections and followers hanging—engage with them! To get the conversation going, create thought-provoking content that facilitates genuine conversation on your page. Once people start engaging, be sure to reply and be an active participant in the conversation.
Additionally, ensure you’re engaging with your followers' content and connections. Conversation always goes both ways, so if you want them to be valuable members of your LinkedIn community, you have to be a valuable member of theirs!
#5: Optimize Post Sizing
In social media, one size definitely does not fit all. The same sizing or post formatting you’re using on Instagram is not the optimal sizing and formatting on LinkedIn.
It’s best to upload your content as a PDF file for carousel posts. This ensures that your carousel post is posted in a format similar to that of Instagram. Here are a few other LinkedIn business page best practices when it comes to post formatting:
But Here’s Why Highly Edited Content Doesn’t Perform…
#6: Keep Updates Short and Sweet
There are definitely better places to write a novel than LinkedIn. Keep text updates short, sweet, and to the point—about 150 characters. That being said, don’t be afraid to get a little spicy in your takes on LinkedIn, too! Hot takes are a LinkedIn fav of ours. 🔥
#7: Add Hashtags to Your Profile + Posts
Just like on Instagram, hashtags on LinkedIn can help your content reach a whole new audience of people who may be searching for exactly what you have to offer. But on LinkedIn, hashtags also let your audience and potential leads know exactly what topics you frequently post about.
As a LinkedIn business page best practice, you can (and should) add a few hashtags to your company overview and your posts.
#8: Engage Your Employees
If you’ve got employees on LinkedIn, engaging with them is a great way to boost morale and boost your connection count. Create initiatives within your company that promote your employees engaging with and sharing your content on LinkedIn. The more their audiences see your content, the more people you’ll reach!
Creating team shoutouts is a great way to highlight your team, make them feel seen and supported, and get them excited about sharing your LinkedIn content.
Read Our Top 6 Ways To Grow Your LinkedIn Business Page
#9: Boost Successful Posts
If you want to reach beyond those who already follow you on LinkedIn, boosting posts from your business page is a great option. You can boost posts that already have a high engagement rate and target the campaign to an audience of specific demographics.
#10: Pay Attention to Analytics
It’s our mantra: aesthetics and metrics go together like bread and butter. It’s not enough to optimize your profile and hope for the best. Reviewing your page’s analytics month to month is one of our recommended LinkedIn business page best practices.
By monitoring analytics, you’ll be able to clearly see which posts or campaigns performed well, what types of content resonated with your audience, and what content might be optimal for boosting. Then, you can continue to tailor your LinkedIn strategy to these results directly.
Need LinkedIn Support? We’ve Got You Covered.
At Scott Social, we eat the men in suits of LinkedIn for breakfast. We’re bringing the personalized touch of a boutique marketing agency to LinkedIn business pages, and trust us—our clients are better off because of it!
If you’re interested in learning more about how the team of Scotties can help you perfect your LinkedIn business page, start posting meaningful content, and grow your audience, contact us today!
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
