Know when to hit “post” for the best results 📈

Running a UGC campaign and want to get as many clicks as possible to get that good good ROI? Then you can’t just post at 3:19 on a Thursday and hope for the best. 

Posting at optimal times for the highest Instagram engagement will do a total 180 for your content strategy and take the guesswork out of when you or your creators should be publishing content. They don’t say “timing is everything” for nothing!

Keep scrolling for a breakdown of the highest Instagram engagement times. ⬇️

Does Posting Time Really Matter?

Does your content’s engagement matter to you? We’re going to go with yes. Then, yes, posting time does matter, and it directly affects your content performance. You can’t show up when your audience isn’t online and expect your engagement to skyrocket. 

You can (and should) work smarter and not harder by knowing exactly when your audience is online and ready to consume your content. 

How Do I Find the Best Time For My Brand?

We’re about to tell you the global standard for best posting times, but you should note that while these are suggested times based on analyzed data from experts, it doesn’t mean it’s gospel for your brand. Here are a few factors you can consider when looking for YOUR best time to post:

Day of the Week

Certain days of the week produce better engagement than others. You might post at the same time on a Monday and  Wednesday, but guaranteed, one day will perform better than the other. If you’re ever curious as to which days might work best for you to post, you can head to your Instagram insights, click on total followers, and scroll all the way down to view the times your audience is the most active.

✨ Tuesday and Wednesday are the best days to post on Instagram for the highest engagement, and Saturday and Sunday are the worst!

Time Zone

If your target audience is localized in one time zone, it’s crucial that you use posting times calculated for that time zone - even if it isn’t yours!

Pro tip: Instagram will use the time zone that your smartphone is set in to calculate your data.

You’re most likely to have the most consistent levels of engagement on Instagram Monday-Friday between 10am-3pm in your time zone.

Audience Demographics

Instagram is most used by people between the ages of 18-34, so your “suggested times” are based on people in that age demographic. If your Instagram insights show you that the age range of your followers is older than that “average” demographic, the most active posting times suggested by the platform might not be accurate for you. 

This is where trial and error will become your best friend. You can actively post at times outside of the suggested range to see if the content receives higher engagement. 

Industry

Every industry has a different “best time” to post on Instagram for the highest engagement. Healthcare workers are online at different times than e-commerce brands, and stay-at-home moms are active at different times than educators. If your product or service targets a specific industry or niche, it’s important to tailor your posting times to when they will be online to get the best engagement on Instagram.

What Are the Instagram Highest Engagement Times?

✨ Tuesday and Wednesday are the best days to post on Instagram for the highest engagement 

✨ You’re most likely to have the most consistent levels of engagement on Instagram Monday-Friday between 10am-3pm

✨ Saturday and Sunday are the worst days to post for Instagram engagement

Automate Your Posting Schedule with Scott Social

Need to get your posting schedule in check? The team of Scotties is here to help. Our team of Instagram experts is going to take your engagement strategy one step further. Sure, we’re going to schedule your content to go out at the times that best suit your audience, but we’re also going to optimize that content for the best reach, organically engage with your audience, and create a community that everyone wants to be a part of.

Sound like something your brand needs? Contact us today, and let’s get social!